Most CRMs have a ton of feature bloat and the big players are over priced. For many small to mid-size business rolling a custom CRM that only has the features the business needs would make a lot of sense now days.
Building a tool that manages your sales funnel? Sure, do it. A single pane of glass that shows your customers and your interactions with them? Sure! A place to have everyone's contact info? Of course!
By all means replace Salesforce, ACT, or whatever you're using for sales automation. The per-user, per-contact, and per-KB costs are outrageous and exist because sales people are dumb and lazy. You actually can do it better and for less, and theoretically integrate better with messaging platforms (Viber, whatsapp, etc).
Commercial software is hard because you have to deal with hundreds of thousands of use cases. When you're building software for your company, you can make it do exactly what you want. And the costs will probably be less than your salesforce license.
Most CRMs have a ton of feature bloat and the big players are over priced. For many small to mid-size business rolling a custom CRM that only has the features the business needs would make a lot of sense now days.
Building a tool that manages your sales funnel? Sure, do it. A single pane of glass that shows your customers and your interactions with them? Sure! A place to have everyone's contact info? Of course!
By all means replace Salesforce, ACT, or whatever you're using for sales automation. The per-user, per-contact, and per-KB costs are outrageous and exist because sales people are dumb and lazy. You actually can do it better and for less, and theoretically integrate better with messaging platforms (Viber, whatsapp, etc).
Commercial software is hard because you have to deal with hundreds of thousands of use cases. When you're building software for your company, you can make it do exactly what you want. And the costs will probably be less than your salesforce license.
Yeah, if you feel like building it - go ahead. News flash: the same affects that helped you build it will help you maintain and operate it.