I'm definitely glad for this journalism, but find myself a bit surprised that a 515 page dossier's spiciest bit is apparently the metric referenced in the title (likelihood of customer attrition == 0.)
> While many of the data points in my McDonald’s report, when viewed individually, seem innocuous, the accumulation of information over years creates a creepily accurate picture of my habits.
They couldn't even really knock what data was being tracked. Like the app wasn't grabbing GPS or microphone sample just all the interaction data, things you would expect them to track but it creates an absurd corpus of personal information.
The question is what do they do with this information? Presumably the go will be to get you to spend more on McD's and/or spend less on getting you to do that but it's not clear how will the dossier could help with that.
I'm definitely glad for this journalism, but find myself a bit surprised that a 515 page dossier's spiciest bit is apparently the metric referenced in the title (likelihood of customer attrition == 0.)
Probably because individually it's rather banal:
> While many of the data points in my McDonald’s report, when viewed individually, seem innocuous, the accumulation of information over years creates a creepily accurate picture of my habits.
They couldn't even really knock what data was being tracked. Like the app wasn't grabbing GPS or microphone sample just all the interaction data, things you would expect them to track but it creates an absurd corpus of personal information.
The question is what do they do with this information? Presumably the go will be to get you to spend more on McD's and/or spend less on getting you to do that but it's not clear how will the dossier could help with that.