Here I shared my thoughts on why founders sometimes have to choose the harder, less obvious path instead of following conventional startup advice. The essay uses the history of Everest's North Face and the origin of The North Face brand as a metaphor for building companies.
Here I shared my thoughts on why founders sometimes have to choose the harder, less obvious path instead of following conventional startup advice. The essay uses the history of Everest's North Face and the origin of The North Face brand as a metaphor for building companies.
Curious if this resonates with other founders!