Gemini Code Assist will be shut down on July 17

(docs.cloud.google.com)

57 points | by ushakov 5 hours ago ago

46 comments

  • zydrahydra 2 hours ago ago

    Googles AI stuff and tiers are probably the most confusing ever because it feels like they rename it all the time. If you subscribe by the time you pay, it has a different name again and the documentation and blogs are all over the place they basically now call everything Google One. It's like all the appliance manufacturers where every store has a different id for the same machine.

    • giancarlostoro an hour ago ago

      The other problem is the pricing includes a bunch of other Google crap I have zero interest in. They're doing the same mistake Microsoft is doing. People like me want only the coding subscription, not everything else that's shoved into it. When I buy into Claude, I am into it for Claude Code, if I cared to give Scam Altman any money it would be for Codex.

      • toyg 25 minutes ago ago

        That's by design. It's like asking cable companies to only have this or that channel, or netflix to let you pay just for standup comedy specials. The bundle is the bundle, the hits subsidize the misses.

        • hdjrudni 14 minutes ago ago

          Oof, why would you sign up for only the standup comedy specials? 90% of them are garbage. These people are not funny.

      • spongebobstoes an hour ago ago

        name calling detracts from your credibility instead of supporting your point

  • dgellow 4 hours ago ago

    I think the title is wrong, it's "Gemini Code Assist on GitHub" for non-enterprise users that is being shut down. Not "Gemini Code Assist". Yes their naming scheme is absurd

    • imglorp 3 hours ago ago

      What the doublespeak hell is this?

      > The enterprise version of Gemini Code Assist on GitHub is a separate and distinct product from Gemini Code Assist Enterprise.

      • esperent 3 hours ago ago

        A while back I evaluated using Google's AI products for my company and this is barely the tip of the iceberg when it comes to confusing naming. I left so confused after a few days that I decided there was no way I could inflict that on anyone else in the company. I think the were some good ideas in there but I couldn't tell you which of the ~40 (at least) similarly named products those were.

        • derektank 2 hours ago ago

          I did wind up choosing GCP to be our primary enterprise AI provider and it has definitely been a challenge to try and explain the difference between Vertex AI Studio, Gemini Enterprise, and Gemini Enterprise Code Assist, to say nothing of trying to explain that these three products are not the same thing as the consumer version of Gemini that they can find when they google “Gemini AI”. The branding is godawful.

          • disgruntledphd2 an hour ago ago

            This appears to be a commonality across software companies as Microsoft appear to do the same thing.

            Is it that the marketing is bad or is there some weird reason that this all makes sense?

            • derektank 32 minutes ago ago

              If I had to guess, it’s an ownership issue. There’s an enterprise team, a consumer team, a cloud team, etc. so there’s no single vision and plan. Which could be okay, but then each of those teams likely has not been given the authority to develop their own branding or naming and just defaults to using whatever is available, pre-canned.

        • r_lee 2 hours ago ago

          don't forget the renaming of Vertex AI to Gemini Enterprise Agent Platform

          so you could have e.g. Claude Opus 4.8 on Google Gemini Enterprise Agent Platform

          makes sense, right?

        • SoftTalker an hour ago ago

          Price segmentation taken to absurd lengths.

      • sixtyj 43 minutes ago ago

        It looks like products being developed by two teams, separate but not independent what can be chosen as the name of service.

    • claudiacsf an hour ago ago

      I'm forever shocked at how marketing illiterate this huge multi-billion $ conglomerate is. I guess when you're Google you don't need to be.

    • deburo 2 hours ago ago

      Hah, is Google now just as bad at naming things as Microsoft?

      • rcleveng an hour ago ago

        Not quite, I don't see a "Special edition, with offers, without teams" branding on the end of it.

    • philipwhiuk 3 hours ago ago

      Note also:

      > Unpaid tier (Gemini Code Assist for individuals) and Google One users only: Gemini CLI and Gemini Code Assist IDE extensions will be replaced by Antigravity CLI and Antigravity on June 18th. Please migrate to avoid disruption. Learn more here.

      https://codeassist.google/products/business https://developers.googleblog.com/an-important-update-transi...

  • rapind 3 hours ago ago

    Highly recommend exerting the extra effort it takes to remain portable with your AI workflow. Not just to workaround typical Google shut downs, but also the incoming price hikes.

    • hirvi74 an hour ago ago

      All I use is the web app/chat features for development, so I feel like my bases are covered.

    • jeffyaw 2 hours ago ago

      highly agree, i built typed for this exactly.

    • nok22kon 2 hours ago ago

      the more portable everyone is, the more arbitrage will happen - cheap providers will raise prices too because users will flow to them

      • xnx 2 hours ago ago

        This is not a theory of market competition that I've heard before.

        • nok22kon an hour ago ago

          basic supply/demand

          demand moves to cheaper providers, they ran out of capacity and increase price

          literally why "commodities" are "commodities" - the more interchangeable a product is the more exposed it is to supply/demand mechanics

          • xnx an hour ago ago

            Agree. The less "stuck" a customer is to a given provider, the more that prices should equalize between providers.

        • kasey_junk 2 hours ago ago

          It’s also an usual use of the term arbitrage

          • nok22kon an hour ago ago

            you will not want 20 different accounts at 20 providers, you'll have one at a "token arbitrage" provider - OpenRouter

            drop-shipping is a form of arbitrage

  • gnabgib 4 hours ago ago

    URL should probably be: [Sunset of the Consumer version of Gemini Code Assist on GitHub](https://developers.google.com/gemini-code-assist/docs/deprec...)

    Code Assist isn't being shut down (despite the editatorialized title), they're just not giving it away for free anymore.

    • ghusto 4 hours ago ago

      That's one way to frame it. For those who adopted Code Assist and made it part of their process, it's at best a technicality, at worst extortion.

  • KptMarchewa 4 hours ago ago

    > Important: The enterprise version of Gemini Code Assist on GitHub is a separate and distinct product from Gemini Code Assist Enterprise.

    Ah yes, the famous clarity with Google product naming. Nearly as good as Microsoft's naming.

    • glimshe 4 hours ago ago

      Came here to say this. I have no idea what these products are supposed to be. Very much "Windows Github Copilot Home", "Github Enterprise Office 365", "Docs Gemini Assist One", "Windows Copilot Pro Educational"

      • tosti 2 hours ago ago

        Azure %product% With CoPilot for Workgroups 365 Enterprise Edition

  • chakintosh 3 hours ago ago
  • kingkongjaffa 3 hours ago ago

    If google ever fails it will be because they are fundamentally bad at product management.

    • the_other 2 hours ago ago

      Their product is ads slots and data, which they seem to be brilliant at. Everything else is a funnel to feed the ads, and the funnels change like wvery other marketing funnel.

  • esafak 2 hours ago ago

    It was good while it lasted, genuinely and consistently finding errors. I migrated to https://github.com/zeflq/pi-reviewer so I can be in control. There are commercial alternatives, of course.

  • m4rtink 4 hours ago ago

    Thank you Google, you are one of the last remaining companies we can depend on behaving consistently! Please never change! ;-)

  • crazysim 4 hours ago ago

    Who's making the PR?

    https://killedbygoogle.com/

  • tatsuya-tamaya 4 hours ago ago

    This is exactly the kind of risk I try to flag when reviewing AI tools for non-technical solopreneurs — a tool being genuinely good today says nothing about whether it'll still exist in 6 months. I've started weighting "how painful is it if this disappears" almost as heavily as the feature set itself, because the people I write for don't have the bandwidth to migrate on short notice if something like this happens. Was anyone here building a real workflow around Code Assist specifically, or was it more of a nice-to-have layered on top of something else?

    • throw_m239339 3 hours ago ago

      Most of these free AI coding tool/agents won't exist anymore by 2028. This LLM thing is so expensive to run, it's understandable that these corporations are moving to the monetization phase.

      What solopreneurs also need to worry about is that the cost for these tools is likely to increase... exponentially, because even paid, the plans are still heavily subsidized... when the profit seeking phase kicks in, some people indeed will be there for a rude awakening...

      I personally do not to rely heavily on these tools for my projects, because I know what's going to happen.

      • nok22kon 2 hours ago ago

        anthropic has 80% margin on API tokens

        • disgruntledphd2 an hour ago ago

          Let's wait for the S1 before making any assumptions.

  • dude250711 4 hours ago ago

    Shut down the whole thing.

    • jckahn 2 hours ago ago

      Why?

      • tosti 2 hours ago ago

        People are afraid for the singularity. Can't blame them, hollywood has been milking that hypothesis for decades.