90 comments

  • Cthulhu_ 4 hours ago ago

    Didn't Facebook do this years and years ago?

    Yes, 2013: https://mashable.com/archive/facebook-ads-photo#ggcKnNfAUaqy

    > According to Facebook's Statement of Rights and Responsibilities:

    > You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.

    So it's not new. If you don't want this, delete your facebook account: https://www.facebook.com/privacy/dialog/delete-your-informat...

    • smalltorch 3 hours ago ago

      Those are incredible terms that no one read.

      • Groxx 28 minutes ago ago

        Almost literally every single social media site in the past ~15+ years has had those exact terms in it.

        Everything you upload, almost everywhere, can be used by the site owners to do whatever they like for their own purposes (reselling is somewhat often excluded / non-transferrable). There are a handful of exceptions, but they're very much exceptions, not then normal rule.

      • acdha 3 hours ago ago

        I cancelled my Instagram account when they added those terms in the early 2010s. At the time it was mostly photographers reading them and closing accounts but it wasn’t exactly a secret.

      • DANmode 3 hours ago ago

        Speak for yourself.

        “Few”, maybe.

        • satvikpendem 2 hours ago ago

          "No one" does not literally mean "not a single individual" in common English parlance, something that everyone (see what I did there?) here understands.

        • smalltorch 3 hours ago ago

          I mean, I read them, but just goes to show the majority of people skipped this important reading.

          If anyone actually read them it's typically a unlimited unrestricted pipe of data they can use for anything.

          • Espressosaurus 2 hours ago ago

            No one reads the terms and conditions. I went to a resort and read the T&C they made you sign to sign in and was told I was the only person in months who had actually done so.

            And even I have mostly given up on the website T&C because most of them are so lengthy, a lot like I've given up on disabling javascript since the modern web frequently won't even render anything if you disable it.

            • kevin_thibedeau 21 minutes ago ago

              NoScript allows most of the modern web to work with selective whitelisting.

        • cute_boi 3 hours ago ago

          99% of people don't read terms and condition.

          • DANmode 2 hours ago ago

            We’re saying the same thing.

    • jubilee33 28 minutes ago ago

      Yes, like immediately after they were beta on unsuspecting university students. Anyone with a Facebook in 2026, ...well we can't just say they deserve it because that is definitely (no sarcasm intended) blaming the victim. But sometimes it feels like, why does the Nigerian Prince scam keep working after 30 plus years? Do we have to sacrifice the weak and vulnerable to have any sense of freedom and creativity? I don't know honestly ...perhaps?

    • rootusrootus 2 hours ago ago

      > If you have selected a specific audience for your content or information, we will respect your choice when we use it.

      To be fair, if they actually honor this promise, and if it means what it sounds like in plain English -- i.e. that if you only posted your photo for friends, only friends can ever see it even if FB uses it for advertising -- that is a halfway decent mitigation of the issue. Not ideal, but then again, you're not paying for FB, so what did you really expect?

      • microgpt 2 hours ago ago

        "respect your choice" sounds like it means something but doesn't mean something.

        • bryanrasmussen 3 minutes ago ago

          respect your choice may mean something if a court decides.

    • pavel_lishin 3 hours ago ago

      > If you don't want this, delete your facebook account

      What? I thought I could just paste a paragraph of all-caps legalese to my profile, and it would solve this!

      • hmry 6 minutes ago ago

        I can confirm it works exactly as well as putting "everything belongs to its original owners, no copyright intended" in your youtube video description

      • realusername 9 minutes ago ago

        Both sounds kind of the same thing to me, a wall of text that nobody will read and each essentially saying "I have the right to do whatever I want"

      • pbhjpbhj 2 hours ago ago

        To be fair it seems like it should be equally valid in contract law.

      • steve1977 3 hours ago ago

        This made me laugh and cry at the same time...

    • vee-kay an hour ago ago

      FYI, Meta earns billions by showing scam ads.

      https://qz.com/consumer-federation-america-sues-meta-scam-ad...

      https://www.reuters.com/investigations/meta-is-earning-fortu...

      It is unlikely that Meta will suddenly gain morals scruples to avoid profiting from user content, with or without user consent.

      This is the same company that invasively spies on its own employees, to train AI models.

      https://www.wired.com/story/meta-accidentally-let-employees-...

      Meta — the parent company of Facebook, Instagram, and WhatsApp — has a long history of abusing user trust. It has been fined billions for illegal activities like unauthorised data harvesting (Cambridge Analytica), illegal facial recognition, and mishandling children’s private information. Beyond what’s illegal, Meta is ethically notorious for emotional manipulation experiments, addictive design targeted at teenagers, rampant surveillance (even of non-users), promoting misinformation, and ignoring research that shows its products harm mental health.

      https://leehopkins.com/meta-data-abuse-revealed/

  • RattlesnakeJake 3 hours ago ago

    Many years ago (back when Facebook still had sidebar ads), my sister was presented with a dating ad for "Hot Christian Singles" accompanied by a photo of our brother.

    It was hilarious, but also mind-boggling. In what scenario would pulling in a friend's profile photo create a useful ad?

    • dewey 3 hours ago ago

      > In what scenario would pulling in a friend's profile photo create a useful ad?

      Exactly in the scenario you just described. You still remember it and you are actively talking about it years after the fact.

      • fumblebee 2 hours ago ago

        wouldn't "useful ad" imply either 1) clicking through and buying the product or service, or else 2) building up a positive brand association to help increase sales later?

        remembering an advert correlates but is different to it being valuable.

        • svachalek an hour ago ago

          Yeah I remember some studies showed this with overly sexy ads. They were very memorable to the audience but all they remembered was hot chicks, they couldn't recall the product.

      • not_a_bot_4sho 2 hours ago ago

        Sounds like the viewers were highly unlikely to have clicked through. Cost the advertiser a view but lost the conversion.

        Useful ad for Facebook. They made money on it. The advertiser didn't.

      • RattlesnakeJake 2 hours ago ago

        But it didn't bring clicks to the website nor goodwill toward the company.

        No one remembers who ran the ad. Even if we did, it would only be in a negative light due to a weird and off-putting advertising approach.

        • dewey 2 hours ago ago

          Don't get hung up on this specific example of the dating ad.

          There's a difference between awareness campaigns and click / conversion campaigns and if there's some ads for a garden chair and your friend is sitting on it you'll definitely remember it more than some random model. Or clothes that are advertised on your body. Not saying that's the future we want, but it would definitely work for a while.

      • hbn an hour ago ago

        Zero people in the process of creating that ad said "we'll suggest people date their siblings, it'll be so memorable"

        That is absolutely not a success story when trying to market a Christian dating platform.

        • dewey 42 minutes ago ago

          It's about the "in which scenario" question of the OP, not this dating ad in particular.

      • dwa3592 an hour ago ago

        This is a ridiculous argument that just because someone still remembers something means it was a good advertising strategy. This is partly why advertising sucks. The correct metric in this case would be did the user actually go on the date with the said person or at least initiated the conversation. In this person's case, very likely not. So the strategy is dumb, ridiculous and laughable but not useful or good in any sense.

      • boelboel an hour ago ago

        Many people want to date their own friends? Seeing your friend is on the site would show it's okay to use?

    • PyWoody 2 hours ago ago

      Roll tide.

  • srmatto 3 hours ago ago

    Is Meta abusing its users a problem? Yes. Does the TOS allow for it? Yes. Can people decide to just create a shell account and not actually participate? Sure.

    One of the real insidious problems with Instagram and to some extent Facebook is that they provide a free, low friction way for business to communicate with current or potential customers. As a result many small businesses use Instagram as replacement for a public facing website and perhaps a blog or email newsletter. Many small business in my region depend on Instagram for this purpose, its nearly universal. It helps keep you stuck in Instagram so that you can see a business' hours, menu, or special events. I guess a shell account is the answer but you're still going to have to navigate the skinner box feed.

    • haliskerbas 3 hours ago ago

      Every time I try to create a shell account, it gets banned with no reason given. Even if it's just to follow a few influencer accounts.

      • srmatto 3 hours ago ago

        Well there you go, there is no reasonable way to be a non-participant while also staying up to date on businesses that choose to use the platform.

    • microgpt 2 hours ago ago

      We need a Nitter for Instagram.

    • plagiarist 2 hours ago ago

      If the only way to interact with a business is via Facebook or Instagram, I don't interact with the business.

      Unfortunately this is more of a problem for me than it is for them. I hope my position on this becomes more popular over time so that everyone can stop using spy- and adware.

    • cute_boi 2 hours ago ago

      You can't create shell account on fb/meta anymore. They will ask to turn on camera and rotate your head.

      • ed_elliott_asc 2 hours ago ago

        Print out a face of someone on Facebook and use that?

        • afavour 2 hours ago ago

          It’ll be obvious when you turn “their” head that it’s not real.

          • rolph 38 minutes ago ago

            print out a panagram of a head, and paste it to a lampshade, or use a mannequin head and describe how you were horribly burned as a child.

      • catlikesshrimp 2 hours ago ago

        U a manequin head. Add hair and moles. It mightbtake more than one try but it works. Eventually, people who make shell accounts will be declared creepy child predators, but that isn't the case, yet.

  • remywang 2 hours ago ago

    Just stop using that cursed website

    • fourside an hour ago ago

      It really is that simple. “Users of company with a long track record of unethical behavior surprised at the company’s latest unethical business decision.”

      I know it’s not easy for some to stop using their platform for some reason or another. That’s the point. When you use their product not because they are the best choice in a free market with options, but when you use it because you have to. Just don’t surprised when FB keeps pushing the limits.

  • giancarlostoro 14 minutes ago ago

    Amazing we live in an age where making a fake image of someone that looks realistic enough (and for a tiny thumbnail resolution to boot) with a company that makes arguably lesser used but somewhat frontier AI models, not using said models to make these ads less intrusive, whilst still making them feel slightly personalized.

  • penr0se 3 hours ago ago

    This shouldn't really be surprising. It's very similar to what they did ~1.5 year ago when they started to use users' photos to promote Meta AI

    https://news.ycombinator.com/item?id=42615538

  • microgpt 2 hours ago ago
    • bcraven 17 minutes ago ago

      "Damn, this is creepy level though & generally I’m all for ads knowing everything about me. Putting my wife’s profile pic in an ad is too much"

      Presumably this reply is a joke?

  • VortexLain an hour ago ago

    Sometimes it seems like Black Mirror screenwriters work at Meta as a side hustle.

  • encomiast 3 hours ago ago

    I feel like having an account on a Meta site is today’s equivalent of being a smoker.

    • nicce 3 hours ago ago

      There isn't better analogy. I hope it spreads and we will see the same effect and social pressure as smokers faced.

      • catlikesshrimp 2 hours ago ago

        Vaping is the new smoking. Except you knew what was inside a cigar, while vape liquid is a generic term for anything inside a bottle.

  • jmorenoamor an hour ago ago

    Why? Because they can, and they will.

    Leaving these services looks difficult or impossible, until you do it, and the world just keeps spinning.

  • tantalor 3 hours ago ago

    Comment on that thread:

    > This seems entirely counter-productive and creepy.

    Apt description of Instagram in general.

  • fullshark 4 hours ago ago

    Ten years ago maybe this causes outrage, but I'm not sure anyone cares in 2026 including potential customers.

  • wartywhoa23 an hour ago ago

    IG users were the proverbial product on this free-to-partake vanity fair since its inception.

  • halflife an hour ago ago

    I actually find this incredible, since this highlights how desperate they are to advertise these glasses

  • subygan 37 minutes ago ago

    As horrible as it sounds.

    For the median user, It really is impossible to have an alternative to instagram / whatsapp / facebook. It is so easy to live in a bubble and say I'll host my own things. but a totally different thing to have a functioning network effects machine.

  • ricardofranco 3 hours ago ago

    Something similar happened to me a few years ago. my photo was used in an ad, making it look like I was selling stuff and promoting a page I’d never even clicked on... absolutely mind-blowing....

  • quadrature 4 hours ago ago

    Is there actual proof that they are doing this. Theres not much to go on in the tweet.

    • tantalor 3 hours ago ago

      Besides the proof in the screenshot? What more do you want?

      Do you think this user is faking it?

      • quadrature 2 hours ago ago

        Yes people frequently fake screenshots on social media. I'd want either a screenshot from a credible person, reporting from a journalist, trusted blogger, company statement etc.

        • tantalor an hour ago ago

          I'm not a journalist, but I don't think a reporter would go much further than "one user said...".

          There is no need for fact checking an individual source, other than to verify the reporting is accurately representing what they said.

          • quadrature 5 minutes ago ago

            A credible journalist would not entertain writing a story based on a screenshot some random user posts on social media.

    • ryan42 3 hours ago ago

      yes, it happened to me recently.

      The photo wasn't mine, but showed a profile photo of one of my facebook friends, and it had the glasses and said "On my way!"

    • edoceo 3 hours ago ago

      And they have a history of doing this. And their privacy/ToS allows it.

  • glimshe 2 hours ago ago

    When you don't pay for the product... YOU are the product.

  • Zhyl 3 hours ago ago

    The XKCD for this exact scenario is 14 years old.

    https://xkcd.com/1150/

    • fullshark 3 hours ago ago

      Kind of a stretch, these days can't imagine anyone that views instagram as a place to store their cherished photos also.

    • jijijijij an hour ago ago

      Yeah, and then the charging businesses start selling your stuff anyway. So really, it's the comic creator, who is naive.

    • doublerabbit 3 hours ago ago

      Some reason that strip doesn't load for me.

      • nicce 2 hours ago ago

        It is just saying that if you don't pay for something, you are the product. I think it still fits well here.

  • invalidusernam3 3 hours ago ago

    "I'm uncomfortable"

    Should have read the terms and conditions

    • urbnspacecowboy 27 minutes ago ago

      By reading this comment, you agree to the following terms and conditions: You will send me one million dollars in small unmarked bills. Your reading this comment constitutes agreement to the preceding terms and conditions.

    • onemoresoop 2 hours ago ago

      What percentage of people read those? They’re even unitelligible to the layman.

      • hurfdurf 2 hours ago ago

        And that's how the HUMANCENTiPAD keeps growing.

      • dylan604 2 hours ago ago

        Hey Siri, find the gotchas in this EULA being presented /s

  • ThouYS 2 hours ago ago

    why are people using these products exactly?

    signing away their rights to their photos? making psychopaths filthy rich?

    if the surveillance glasses are coming, these people will also have signed away the commons, which are not theirs to give away

    • literalAardvark 2 hours ago ago

      The surveillance glasses are nearing 3rd gen.

      You'd know that if you used social media /s

  • jimt1234 2 hours ago ago

    I don't know what's worse - this, or all the ads/commercials for Meta Glasses featuring Kylie Jenner, like this: https://www.youtube.com/watch?v=2yYQO8exxaU

  • ThePowerOfFuet 4 hours ago ago
    • kuschkufan 4 hours ago ago

      i edited it to the same url before opening as i usually do for twitter urls so that i can see the full conversation without being logged into twitter.

      for some reason the url rewrote iteself to this: https://themenspiegel.click/c/de/52_merzchrupalla/?method=po...

      which is a german language scam site. i have no explanation how this happened, whether it is xcancel.com doing this or something loaded from twitter that caused xcancel to do this. never seen anythin like it before, would like to know more.

      btw any further reloads of the xcancel url to that tweet totally work as expected.

      • pavel_lishin 3 hours ago ago

        Throwing an additional anecdote into the bucket, this did not happen for me. Any chance you have a dodgy extension installed?

      • jijijijij an hour ago ago

        Doubt. xcancel.com does not even seem to have any advertisements at all, when I disable ublock. Site seems remarkable clean, no thirdparty connections apart from a cdn. Sure you didn't type cancelx.com? Cause there something shady is going on. Otherwise, I would strongly suggest checking your extensions or system for malware.

      • jadamson 3 hours ago ago

        Sure you didn't just make a typo and hit a squatted domain?

        • kuschkufan 37 minutes ago ago

          did not think of that, maybe it's this. i tried a couple typos just now and holy shit most of these are registered and you land on some really dodgy shit, i.e. porn and sites that seem to try out browser exploits. did not find the scam site from earlier, but can't count it out either.

          do not go to sites like xancel.com, xcancl.com, xcncl.com .. they are not safe. damn typoswatters.

  • hsuduebc2 4 hours ago ago

    I mean, what would you expect from company with morality of tobacco and slot machines producer? This is the least evil they are doing.

    This thing resurface from time to time. It's the small text you never read. In this case, small part in ridiculously and intentionally big eula.

    • avgDev an hour ago ago

      I am surprised with the downvotes. Meta is the new tobacco corp.