An interview with an Apple emoji designer

(shadycharacters.co.uk)

118 points | by nate 4 days ago ago

80 comments

  • raincole a day ago ago

    Off topic: Perhaps it's just me, but I have a pet peeve about emojis in anything formal. Even before LLMs, I instinctively took a repo less seriously when README.md had emojis in every section. And now LLMs have popularized that style, it's the first signal for me to vibe-detect AI repos.

    I do use emojis. I love them, actually, but only in message apps.

    • Affric 18 hours ago ago

      Emoji are fun to use because they make written communication more human… corporations or LLMs using them just comes off as insincere.

      • ErigmolCt 4 hours ago ago

        Emoji work well when they feel like a tiny bit of personality leaking through the text

    • bombcar 17 hours ago ago

      I only like emojis that HN doesn't yet filter.

      Join me! đ“‚ş

      • 7 hours ago ago
        [deleted]
      • 10 hours ago ago
        [deleted]
    • frollogaston 17 hours ago ago

      I don't like to see them anywhere. They were cool for a while back in version 1.0 when there were a few that everyone knew and used in creative ways, before Apple* decided to make so many that you need a search bar. It's kinda like Pokémon. At this point I only get them in text messages from old people.

      * yeah I know technically the Unicode Consortium, but Apple pushed it hard

      • stouset 16 hours ago ago

        Emoji (and their predecessor, emoticons) are IMO the greatest new feature for written language that has happened in generations. Eschewing them is certainly a choice you can make, but I personally think it's a poor one.

        Authors can now bundle emotional sentiment in text communication. Not being able to do this in the past was usually just an annoyance but could occasionally turn out to be extremely problematic. Countless miscommunications have occurred due to recipients not correctly interpreting an author's tone, and we now have a tool that can help reduce or potentially eliminate those misunderstandings. It's early days, so we're still seeing teething issues: different emoji sets conveying subtly different cues and evolving social norms around their use. But they have incredible potential.

        • 3eb7988a1663 14 hours ago ago

          However, the lack of standardization between platforms causes its own miscommunication. Some of the icons between Apple and Google can be interpreted in significantly different ways.

          There is also the pistol[0] which depending on the platform is a water gun or revolver.

          [0]https://en.wikipedia.org/wiki/Pistol_emoji

          • stouset 5 hours ago ago

            I explicitly called out different emoji sets conveying subtly different meanings.

          • frollogaston 14 hours ago ago

            Well Apple emojis are de facto standard, the rest follow. Even the stupid water gun.

        • frollogaston 16 hours ago ago

          We already had that ;)

          Again emoji 1.0 was good. You can convey what you need with a small subset of that even. But even if modern computers were limited to emoji 1.0, I suspect they'd have been equally spammed to the point of losing meaning anyway.

        • 16 hours ago ago
          [deleted]
        • hollerith 16 hours ago ago

          And yet you are here, a site completely devoid of emoji.

          • stouset 5 hours ago ago

            Because the social norms of this place currently discourage it.

            I also don’t use contractions in formal writing settings. Does that make them bad?

            • hollerith 33 minutes ago ago

              I think the site owner actively filters them out and has been doing so ever since you joined this site in 2011.

              But no matter the reason for the complete lack of emoji, the fact that you like this site enough to participate here is evidence that emoji don't actually improve public discussion as much as you think they would.

              There are many many sites on which you could have chosen to participate where emoji are common and can be used freely.

      • Auracle 11 hours ago ago

        You know, I would actually use little Pokemon sprite emojis, unlike the real thing.

    • ErigmolCt 4 hours ago ago

      Emoji themselves aren't the problem. It's more that context changes the meaning completely

    • geophph 20 hours ago ago

      Not just you!

    • thenthenthen a day ago ago

      Or SSID’s

  • 9dev a day ago ago

    > We mapped almost 1:1 to SoftBank’s set, though Apple chose to omit a few of the more risqué ones.

    Which are these risqué emojis mentioned here? I don't think I have ever seen any that are even slightly graphic, which is probably why all the emoji slang conventions have spread like fire (Aubergine, Peach, etc.)

    • cryzinger 21 hours ago ago

      I was going to say that the love hotel emoji was the only one I could think of, but in the process of trying to find the emojipedia link (https://emojipedia.org/love-hotel) I found a Reddit thread that leads to a now-defunct blog post:

      12 years ago - Apple removes beer, wine, love hotel, and other emojis from insertion palette in Messages app https://www.reddit.com/r/apple/comments/2qqaya/apple_removes...

      The blog it links to is dead, so here's an archive link: https://web.archive.org/web/20150312182931/http://blog.getem...

    • edm0nd a day ago ago

      Its kinda odd how a lot of the major tech companies have self censored emojis like they are some savior of the planet for doing so.

      For example the gun emoji by turning it into a water pistol instead of a real looking firearm handgun lol.

      WOW THEY SURE CAUSED COUNTLESS LIVES TO BE SAVED W THAT ONE SINGLE MOVE!

      • pc86 21 hours ago ago

        It's virtue signaling - nonsense from the same people who unironically say things like "lived experience" and "emotional labor." It shows they're part of a particular group, so they're Good, and if you're not, you're Bad.

        • mft_ 7 hours ago ago

          I disagree - I think it might be more about predictable-hassle-avoidance.

          The media landscape is all about creating sensation, trying to find an edge from something a politician said or a corporation did to generate a headline and some clicks. And as we know, companies like Apple are heavily scrutinised because they’re even better at driving clicks.

          So I think Apple is incentivised to look for things which in a reasonable world wouldn’t even register, but which might cause some minor sensation they’d have to deal with, and snuff out that risk beforehand.

      • Cider9986 20 hours ago ago

        Stickers are for you. Plenty of uncensored content and as soon as you send one from one of your packs, the recipient can start using them anywhere as well.

        https://signalstickers.org/

      • AngryData 14 hours ago ago

        It is free PR so corporations lap that kind of thing up.

    • pimlottc a day ago ago

      That's a good question. Comparing the Softbank emoji from June 2008 [0] and the initial batch of Apple emoji that shipping in iPhone OS 2.2 (Nov 2008) [1], it doesn't look like there are any missing at all, it's a perfect 1:1 mapping.

      0: https://emojipedia.org/softbank/2008

      1: https://emojipedia.org/apple/iphone-os-2.2

      • frollogaston 17 hours ago ago

        Maybe edit rather than omit? Apple changed the people kissing with actual lip contact, the 1910s-looking cancan dancers, and the stink lines on the poop.

    • stringfood a day ago ago

      long eggplant and a smaller Pinching Hand emoji were probably the first to go

      • a day ago ago
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  • holistio a day ago ago

    There is still no walnut emoji. Blonde-haired, black-skinned pregnant man? Yes. Walnut? No.

    • wpm a day ago ago

      Be the petty, small change you wish to see in the world: https://joypixels.com/blog/how-to-submit-an-emoji-to-unicode

      • holistio a day ago ago

        I will be. Thanks.

        By the way, Walnut Creek is less than 100 miles from Cupertino.

        I love walnuts.

        • CGMthrowaway 18 hours ago ago

          I'll bet you could find a place named after most any nut within 100 miles of Cupertino.

        • a day ago ago
          [deleted]
      • ErigmolCt 4 hours ago ago

        Also "petty, small change" is exactly the right scale for a walnut emoji campaign

      • Jtarii a day ago ago

        Gotta love websites that hijack basic browser functions, in this case forcing smooth scroll on.

        • embedding-shape a day ago ago

          Seems to be some sort of design agency or similar, it's basically internet-law at this point that those always fuck with the scroll movements of your browser, for some reason.

        • frollogaston 16 hours ago ago

          Yeah I felt that and left so fast, forget that

        • hollerith 16 hours ago ago

          Gotta love browsers that let websites hijack basic browser functions.

    • hbn a day ago ago

      I love the pregnant man emoji, I use it all the time after a big meal

    • asdff a day ago ago

      No more gun emoji. Humanity could not be trusted with the cartoon revolver emoji. Take your squirtgun, citizen.

    • j1000 a day ago ago

      Also no thief emoji or pirate emoji. Can someone enlighten me why we don't have it?

      • dagmx a day ago ago

        Simply because nobody has successfully pitched the Unicode group to add one.

        Anyone can pitch new emoji, they just have to go through the fairly easy but strict formal process.

        • blanched a day ago ago

          Alex Schmidt, a humor writer (formerly of Cracked and others) did this process for the bison emoji. I enjoyed his “miniseries” about it: https://www.bisonemojipodcast.com/

          • basch a day ago ago

            does the reverse notebooklm exist yet that turns podcasts into longform journalism?

      • hbn a day ago ago

        I was looking for a pirate emoji like 5 minutes ago. I'm sure it's not the first time but I'm super surprised that still isn't in there. Seems so obvious.

      • frollogaston 16 hours ago ago

        Well there's a pirate flag

      • wvbdmp a day ago ago

        What’s next, a cowboy emoji? A ninja emoji? But seriously, as much as I like emojis, I kind of feel like they should stick to emotions. Maybe other intangible things. They’re hard to convey verbally (and succinctly), simple concrete nouns are good for a bit of fun and for UI icons, but really not very useful if we’re being honest. Unless you’re texting with a lizard, or my lazy elementary-school niece who shouldn’t really have a phone anyway…

        • customguy 20 hours ago ago

          If we add 26 more emojis, one for each letter, we could use them to spell out all sorts of words - emotions, objects, anything!

        • holistio a day ago ago

          Or you're texting with people whose native language uses a logographic system.

    • ErigmolCt 4 hours ago ago

      Representation emojis and object emojis are solving different problems

    • helterskelter 21 hours ago ago

      We got the mpreg emoji instead of a chainsaw, which makes me feel like we need an emoji lobbying group for things like sex, drugs, sawed-off shotguns and jury nullification.

    • carrozo a day ago ago

      still no Guillotine Emoji either, although not for a lack of trying.

      https://www.carrozo.com/guillotine-emoji

    • joshmn 19 hours ago ago

      Been waiting for seahorse myself.

    • a day ago ago
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  • ollien a day ago ago

    If the author is reading this, the hyperlink to the book in the first paragraph is broken. Looks like it's attempting to direct you to an absolute url that was meant to be relative.

        <a href="https://books/face-with-tears-of-joy">
  • ErigmolCt 4 hours ago ago

    Cultural impact often comes from boring product work done carefully

  • aforty a day ago ago

    So cool to get the background story on this. I remember adding the Japanese keyboard here in the US just so I could get access to emojis.

  • amelius a day ago ago

    In case anyone is actually interested in the emoji:

    https://emojipedia.org/apple

    • Aissen a day ago ago

      More specifically, it was this set: https://emojipedia.org/apple/iphone-os-2.2

      Interesting tidbit:

      > Emoji support required iPhone OS 2.2 and a SoftBank SIM card.

      • TazeTSchnitzel a day ago ago

        These are very nostalgic. The way Apple's emoji look has subtly changed since then.

      • amelius a day ago ago

        To be honest, the images look like things I've seen a hundred times over in comic books and not much more original than GenAI.

        • reaperducer a day ago ago

          not much more original than GenAI.

          What exactly do you think the "GenAI" trained on?

        • throawayonthe a day ago ago

          is that not sorta the point? i don't get the genai reference

  • thenthenthen a day ago ago

    Modifying the Universal: a seminal piece on emoji’s and possibly why/how from a humanities perspective: https://youtu.be/ZP2bQ_4Q7DY?si=TIl4Zhs2X2ZgBJfY

  • dwflanagan a day ago ago

    I just finished Keith Houston's previous book _Empire of the Sum_, a history of calculators, I'll be reading this next.

  • Tepix a day ago ago

    Are the emojis on Apple (macOS, iOS etc) vector graphics these days?

  • ebbi 19 hours ago ago

    > and then through to Steve Jobs for final approval

    I miss Steve Jobs

  • NoSalt a day ago ago

    Why does that site feel like I am reading typed text on paper?