The AI tool discovery problem

7 points | by meenabhagvat 2 days ago ago

8 comments

  • stevenxing a day ago ago

    Clearly it's a great pain for me - i built many things and no money to do marketing or anything. Even my posts on Reddit got banned or removed...X account got suspended...so, what's the way out? Where's the hope? It's been too difficult.

  • boundless88 a day ago ago

    There are some product recommendation websites, Twitter, or Reddit forums. Plus, it takes time for people to find out about it - you need to keep showing up on various platforms.

  • hholen 2 days ago ago

    I'm curious what you mean by "AI product"? Do you mean a product that using AI, or a product used by AI? For the former, it's the same problem as it's been forever: distribution. That can be through SEO, AEO, outbound sales, advertising, etc, etc. I do think that AEO is something you should be optimising for. At the company I work for, we've seen inbound go from virtually nothing to top three in the last 6 months.

  • eddy-sekorti 2 days ago ago

    Yes, it is true, but AI product is a broader term, these days, every product new or old, is using AI. For my startup sekorti it is still SEO the main driver but recently i have started to see decent traffic from AI platforms like Gemini and ChatGPT, but in my experience, moving forward your traffic will primarily be based on your GEO optimization.

  • faangguyindia 2 days ago ago

    Meta ads, basically I created 4 tools.

    Advertised them on meta with low budget and created landing page which shows you how it's different than existing major player, I got converts in no time

    I don't believe much in SEO and never really got much out of it.

  • sourav4002 a day ago ago

    We built Rixly to solve exactly this — it catches people asking for your tool in real-time conversations. Discovery is about listening.

  • 1taimoorkhan0 2 days ago ago

    Most useful thing we've done: find where people are already complaining about the problem. Show up there. Not to pitch. Just to be useful. Discovery followed.

  • mazinz 2 days ago ago

    Yea is getting harder. I guess that’s why a lot of people here and places like product hunt, organic traffic is the only way it scales.

    But also way too much AI slop out there. Can still early users in person.