83 comments

  • ceheaaf 39 minutes ago ago

    I use duckduckgo but...

    This is just marketing.

    You get an "Auto-Generated" "Search Assist" summary at the top of most searches. So... they're using AI, you can just hide the summary. So, the "Ai is not the default" claim is bullshit, and I'm now less trusting of duckduckgo if they're willing to pretend their 'no AI' angle is substantial. 30% increase on the noai.duckduckgo.com subdomain. I wonder what % that is of their total traffic? Can I guess <5%?

    Techcrunch mentions this in the last paragraph.

    Nice marketing I guess? If techcrunch would lead with pointing out this is just marketing and they're totally an AI company, this article would count as journalism.

    Honest question: Are people this stupid? Are techcrunch reporters this credulous and uncritical? I am genuinely completely on board with replacing this kind of 'journalism' with AI summaries of PR releases rather than gild them with fading gleam of actual journalism.

    I've been building information extraction and discourse analysis tools for exactly this reason: most 'journalism' is lower effort than a the AI summaries they're complaining about.

    • AndrewKemendo 14 minutes ago ago

      I've used DDG as my primary search and it was maddening when they put that stupid AI response thing in there last year because it was not helpful and I'm a huge advocate of AI

      Everything is marketing now

    • AlienRobot 26 minutes ago ago

      Replace journalism with AI summaries... of what?

      What is the AI going to summarize once journalism is dead?

      • dotcoma 16 minutes ago ago

        Press releases, which is what too much of what we call ‘journalism’ summarises anyway.

    • Groxx 22 minutes ago ago

      "AI is not the default" is not a claim made anywhere AFAICT, especially not with that wording. The only thing you could be referring to is the explicitly no-ai url, which AFAICT has no "Auto-Generated" "Search Assist" (that's kinda the point), and it also hasn't used that phrase ever that I've seen in months.

      So I kinda feel I have to ask: did you read the article, or did you read an AI summary?

    • WolfeReader 13 minutes ago ago

      Step 1: read the article. Step 2 (optional): comment on the article.

      You're doing these in the wrong order.

    • luhn 24 minutes ago ago

      > So, the "Ai is not the default" claim is bullshit

      Where was this claim made? Nowhere in the article says that.

  • Fogest 44 minutes ago ago

    To be honest, I didn't find DuckDuckGo's AI on the top of their search to be very good anyway compared to the one Google has. However can't say I have cared much as typically if I am searching I don't want an AI response, otherwise I'd just go straight to an AI chat interface in the first place.

    • ai_fry_ur_brain 24 minutes ago ago

      The Google one is personalized to use language and sources that you'd prefer. They're building an individual response for each person that is most suited to trick that person into clicking on their ads. For some people they dont care, but I myself dont want a digital clone of me tricking me into buying things.

      Salesman have for a long time teaching new salesman to use NLP tricks like matching and mirroring to convince people you're relatable and trustworthy. Google is doing this with all the data they have on you.

    • nomel 11 minutes ago ago

      Biggest problem is that google has a near exclusive deal with reddit, so all other search engines have old reddit results [1].

      [1] https://news.ycombinator.com/item?id=41057033

  • jerf 44 minutes ago ago

    "Wait, we're getting an influx of new users, and they actively don't want us to run the most expensive part of our search results page?"

    Where can I find such accommodating customers myself?

    • cassianoleal 43 minutes ago ago

      Pretty much everywhere. AI is only popular with AI providers and delusional C-suites.

      • 7952 39 minutes ago ago

        I started to find that the AI bit was the most useful part of Google Search. But the actual search results were terrible and now I use Kagi. I like being able to add a question mark and control what becomes AI and what doesn't. I use normal search like a Ctrl F for the internet and don't want it to be too clever.

        • guerrilla 34 minutes ago ago

          Yeah, gonna be honest. I ridiculed people for it before, but now I use Google's AI a lot. I haven't used Google in over a decade otherwise and I still don't. I use Brave for search but Google's AI is better than anyone else's for what I do. You heard it guys, I was wrong. I admit it.

        • Thanemate 35 minutes ago ago

          My non-tech savvy mother started reading the stuff the Google Search AI answers to for some searches, and she's already fed up with it saying whatever. To her it doesn't matter that the "AI can make mistakes" because (in her own wording) "if it's faulty, don't answer".

          There's a difference between "linking to a source that may be incorrect" and "you providing the text that's blatantly wrong", and Google seems too big to care about it.

          • shevy-java 26 minutes ago ago

            Yeah. AI slop is lying to people. When I realised that I disabled it. Thankfully there are browser extensions that do that easily.

            People call it hallucinating. I think it is lying. Google etc.. became a huge liar. All those AI slop companies are lying to the people now.

        • shevy-java 27 minutes ago ago

          AI was ever useful for searching stuff?

          I find that those "AI summaries" google tends to use by default, are hallucinating liars. I stopped wasting my time with this AI slop spam in general. Any "human" still using AI and targeting me, gets perma-banned without any further discussion. I kind of need ublock origin for EVERYTHING. (Ublock origin is great, but I need this on every level, blocking AI slop spam, blocking Nate's donation-daemon nag-widget for KDE and so forth - ok, the last one is easy to disable, just patching out the part where Nate thinks it is ok to harass people, but for AI slop spam from external sites I need something more effective than ublock origin, kind of like an ublock colossal shield.)

        • mschuster91 31 minutes ago ago

          > But the actual search results were terrible

          I think it's reasonable to assume that Google artificially nerfed its search engine before they pushed so massively for AI.

          • canjobear 25 minutes ago ago

            Google search already had a huge quality slide before 2022.

      • miyoji 42 minutes ago ago

        Hey, don't forget about all the programmers who are excited to help destroy their own livelihoods for no extra compensation.

        • matheusmoreira 17 minutes ago ago

          Pretty wild to see this in a technology forum. The whole idea of technology is to do more with less. It inherently reduces the set of people who are still economically valuable. Have you ever wondered how many livelihoods computer programmers have destroyed? Now that programming itself is on the chopping block, suddenly some moral line has been crossed?

          • miyoji 5 minutes ago ago

            > The whole idea of technology is to do more with less. It inherently reduces the set of people who are still economically valuable

            I don't think either of these sentences is true.

            > Now that programming itself is on the chopping block, suddenly some moral line has been crossed?

            I didn't say anything about a moral line, I just said that there are a lot of programmers who are very excited to remove themselves from being employable. I didn't even say whether I thought that was good or bad!

        • elzbardico 30 minutes ago ago

          I think that a lot of those overly enthusiastic engineer AI fanboys are just playing a rational game driven by their perception that AI is a effective substitute for them, and that the only way to survive the comming culling is by being seen on the market as something an AI thought leader.

          Basically, signalling that they are going to be cooperative subjects for the enemy's occupation of the land.

          "I, for one, welcome our new giant insect overlords" is, IMHO, the operative meme here.

          Others are just addicted, the cycle of fast interaction and reward in coding agents is not very different from gambling or crack cocaine.

          • captainbland 17 minutes ago ago

            I think the prevailing mindset amongst developers who use LLMs is that actually LLMs are more of an effective augmentation of programming tools in the same way that an IDE is, and the marketing angle comes from perceived demand for that augmented skill set.

            Many developers even seem to predict an increase in demand in the medium to long term as AI written systems increasingly begin to need human attention.

            I think the hyper enthusiastic ones are more vocal, but there's a quieter and larger group who are somewhat more measured about it.

          • hparadiz 24 minutes ago ago

            I like how everyone on HN feels entitled to a profession that hasn't even existed for 100 years and that is constantly changing. Talk about addiction.

            • miyoji 18 minutes ago ago

              Yes, I am addicted to food and shelter and to being able to work in the profession that I specialized in and spent years learning to do well. Without these things I would literally die.

            • elzbardico 12 minutes ago ago

              People need to be independently rich, or be extremelly frugal to not care about the hypothetical obsolescence of their jobs.

              What the fuck do you expect? That people just cheer a brave new world of diminishing salaries and disappearing jobs along with some vague promises that every thing will be alright?

              • matheusmoreira 9 minutes ago ago

                Yes, I absolutely do expect computer programmers to cheer as the brave new world they helped create is ushered in.

                How many people here got rich by automating away the jobs of others? I mean, what is this? Others are fair game, but programming is sacred? That's quite simply the peak of absurdity.

          • Groxx 27 minutes ago ago

            The rational game here is extremely straightforward, and even has big names like "prisoner's dilemma" behind it:

            Unionize.

      • john_strinlai 41 minutes ago ago

        chatgpt alone had like ~900 million weekly active users last i checked.

        thats a lot of c-suites

        (or the anti-ai crowd is more vocal than the occasional chatgpt user)

        • jaredwiener 40 minutes ago ago

          Theres a difference between users seeking out AI, and PMs cramming AI into previously existing products.

          • john_strinlai 33 minutes ago ago

            i obviously agree that those are two different things.

            but its also obviously not true that "AI is only popular with AI providers and delusional C-suites.

            • skydhash 4 minutes ago ago

              That’s pretty much it. I have ai in my tracker, ai in my search engine, ai in my team chat, ai in the os (work computer),… I’ve never asked for it, but I bet I’m being counted as one of those users.

        • cassianoleal 29 minutes ago ago

          A lot of people who are fed up with AI use ChatGPT. Being fed up with something doesn't necessarily mean they start pretending it doesn't exist.

          Furthermore, where did that number come from? What does "active" mean? What does "user" mean?

        • organsnyder 30 minutes ago ago

          I use ChatGPT on occasion for certain tasks. But when I'm doing a web search, I want a web search without AI.

          • john_strinlai 28 minutes ago ago

            same!

            my comment is not in support of google's ai search. or ai in general.

            just pushing back on "ai is not popular", because it is obviously popular by any reasonable metric.

        • miyoji 39 minutes ago ago

          I don't think you understand that there's a difference between a user who wants an AI chatbot and a user who wants to perform a web search, and even if they're the exact same user, they expect for a web search to operate like a web search and not like a chatbot.

          I don't think anyone who works in product management at any company in 2026 understands this, so you're not alone.

          • john_strinlai 17 minutes ago ago

            my comment is literally only pushing back on the claim of "ai is not popular".

            by any reasonable metric, ai is popular. that doesn't change just because you super-duper hate it.

            your insistence that i dont understand something unrelated to the point of my comment is weird.

      • the__alchemist 26 minutes ago ago

        Anecdote: Most of the anti-AI sentiment I hear is from internet communities like BlueSky. I don't find this generalizable.

      • sigmar 22 minutes ago ago

        Seems like AI is the Ozempic of tech. IE token generation keeps soaring, yet if you ask any individual- many swear they aren't touching it.

      • TaupeRanger 40 minutes ago ago

        The only delusion here is your comment. Claude and ChatGPT are extremely popular across millions of active daily users.

        • cryo32 38 minutes ago ago

          You're not wrong. I'm forever cleaning up the turds they leave everywhere.

  • bradley13 24 minutes ago ago

    You have to ask: Why is Google pushing the AI results? You would think that this would impact their ad revenue. Since Google is fundamentally an ad company, this deserves a closer look.

    My suspicion - for which I have no proof - is this: With search results, Google marks the ads. The marking has gotten ever more subtle over the years, but it's there. If you want to avoid clicking on ads, you can. With AI, Google wants to integrate ads seamlessly into the results. If you search for widgets, and Acme Corp. has paid Google enough, the AI summary will praise the virtues of Acme's widgets. And the user will have no idea that this is paid placement, instead of a summary of product reviews, etc..

    • aexer0e 15 minutes ago ago

      The simple answer is due to popular demand. I remember when people were doom-posting about how chat GPT was making google obsolete before Google introduced AI summaries, and no one has been saying that after Google introduced it.

  • TimByte 37 minutes ago ago

    I think a lot of people aren't actually against AI itself. Personally I just want to choose when I need a chatbot and when I want a normal list of links. Over the last few years, that line has started getting pretty blurry

    • malfist 27 minutes ago ago

      > Over the last few years, that line has started getting pretty blurry Is that because every page you land on these days is just AI slop?

  • mmastrac 22 minutes ago ago

    I've weirdly found that I like the Google AI mode in specific cases, and I find that the hybrid is the worst of the two worlds. There are some cases where I don't know exactly what I'm looking for and I want the AI to curate results. In other cases, I know what I'm looking for and I want to read the OG source.

    The AI popup is the worst and will hallucinate answers from Reddit comments. I specifically had it ask me a nonsense question which was literally just someone's Reddit comment suggesting a follow-on topic B to the search topic A. The AI mode will _sometimes_ be useful enough to prompt into doing the search and summarization for me and get me just enough info and some links to continue the work myself.

  • skrtskrt 25 minutes ago ago

    Kagi is still by far the best results for me, particularly for engineering content and worth every dollar.

    DuckDuckGo results are even more frustrating than the currently-terrible version of Google for finding good information IMO.

  • erelong 8 minutes ago ago

    Ironic to me as the only DDG thing I use anymore is their duck.ai service

  • kriro 22 minutes ago ago

    Unfortunately DDG is still horrible for non-English results. As are most "smaller" search engines. I rotate through them every now and then to try. Is there a meta search engine that uses country specific engines depending on searches anyone can recommend?

  • TehCorwiz 43 minutes ago ago

    I've been using DDG for years and it's at least as good as Google for most general use. I still keep it set as the default search engine.

    For some context sensitive searches where words overlap with more common topics I have a Kagi subscription.

  • adregan 29 minutes ago ago

    My issue with DDG AI result is that sometimes I would accidentally hit the "more" button to expand the result and it would begin a painfully slow crawl of text that pushed the results I was actually interested in further and further down the page. It was usually preferable to refresh rather than wait. So this is a welcome change.

    • charonn0 18 minutes ago ago

      The "More" button changes to a "Stop" button when clicked.

  • MeetingsBrowser 40 minutes ago ago

    DDG has been my daily driver for more than a decade now and I could not be more pleased.

    Better privacy, good results, no drama, first search engine to include bangs, and its free!

  • emaccumber 26 minutes ago ago

    I switched to DDG search three months ago, and unfortunately it's much inferior to Google. Maybe I've subconsciously optimized my queries for Google these past 20 years and need to rethink how to query using DDG, though.

    • Valodim 24 minutes ago ago

      Try kagi :)

  • marcosdumay 34 minutes ago ago

    I would be way happier with the old site-specific excepts and no AI on the search results, but the AI page still a click away like it's today.

    DDG today has two search options, IMO, both could get some improvement.

  • GeekyBear 23 minutes ago ago

    I personally switched to DDG months ago when Google opted me into AI search against my will.

  • bko 44 minutes ago ago

    > Since then, traffic to DuckDuckGo has been booming. Last week, the company noted that web visits to its no-AI search page were up nearly 30% week-over-week, and its U.S. app installs were also up 18.1% week-over-week, with U.S. iOS app installs peaking at 69.9% week-over-week growth.

    Of course there are no absolute numbers or scale. This is just an advertisement for DuckDuckGo. It's gross that previously respected tech publications run this kind of slop for clicks

  • feverzsj 31 minutes ago ago

    "&udm=14" still works on google.

  • gattac_janitor an hour ago ago

    I switched to duckduckgo last week and i am really loving it. I tried their browser but I was getting a lot of 'this browswer is no longer supported messages'. I think I will try brave next.

    • Fogest an hour ago ago

      I've been liking the Brave browser. The only thing I dislike is how many damn Cloudflare captcha's I have to go through all across the web. However in a way this may actually be a feature as I believe it shows that Brave's fingerprinting protections are actually effective. I didn't get these on other browsers as they were likely very easily fingerprinted.

      I did have one site which told me I needed to use Chrome, Edge, or Firefox to use their site. Which kind of made me laugh considering the engine Brave uses. It was a really interactive JS heavy training site, so I guess they really wanted to be sure the browser was compatible to avoid support issues.

    • TimByte 30 minutes ago ago

      If you're on macOS, take a look at Orion from the team behind Kagi Search. It runs on WebKit, is really light on battery usage, doesn't come bundled with crypto stuff or AI agents, and still supports Chrome and Firefox extensions natively

    • Arubis an hour ago ago

      If you're looking for a no-AI vibe from your browser, you probably won't get it from Brave. Zen might be a better fit.

      If you're just trying new browsers to see what's out there and clean, I've really liked Orion.

      • gattac_janitor 42 minutes ago ago

        Thanks for the advice I will check them out.

      • gwbas1c 39 minutes ago ago

        Interesting. I hid the Ask Leo button eons ago when it showed up, so I never feel an "AI encroach."

        That being said, I've used "Ask Leo" a handful of time, with mixed results. It's really good for "Give me the TLDR" or "Find the part of the page that talks about X".

  • mentalgear 44 minutes ago ago

    Been using DDG now for years since I noticed a few years back already that its search results were at least equal, if not superior, to G00$le.

  • consp an hour ago ago

    Since google got as bad as bing, it doesn't matter anymore and ddg is fine (afaik still the main source). This is just a plus.

  • ghost_pepper 44 minutes ago ago

    Anyone with experience know how DuckDuckGo compares to Kagi in terms of quality of search results?

    • Fogest 41 minutes ago ago

      I just stopped paying for Kagi as I personally found I stopped using search as much now that I am paying for an AI chatbot. So I have now switched to using DDG. I personally think Kagi did often have better results. I sometimes find myself adding the `!g` bang to my search so I can get the Google search results as sometimes DDG lets me down. I didn't do this much at all when I was using Kagi.

      But this is also just my anecdotal experience and I haven't been on DDG for long yet since Kagi, so my perspective may not be proper yet.

    • anonymouscaller 22 minutes ago ago

      I find DDG results to be lower quality than Kagi, have never liked Bing's index. I also frequently use the personalized site rankings feature in Kagi to strip out known junky sites

    • superkuh 38 minutes ago ago

      It's very similar to kagi in that it only ever allows you to see 200 results per query.

    • bigstrat2003 20 minutes ago ago

      Far worse, in my experience. DDG was my first attempt to switch off Google, but the results just weren't very good and I frequently had to use the !g query option to get good results. With Kagi, I consistently get better results than Google.

  • d_silin an hour ago ago

    The logical business opportunity in the current LLM-boom is to create a bunch of AI-less services and products, and then charge money to access them.

    Think of premium branding analogy: masses get cheap AI slop, wealthy get high quality human-curated and human-created produce. Like organic vs regular food.

    • Xirdus 35 minutes ago ago

      This only works if your business is large enough that you and all your competitors aren't expected to have humans doing everything already, but small enough that going AI won't boost your valuation by much. My intuition is that the intersection is pretty much empty.

      • d_silin 33 minutes ago ago

        Who says "valuation"? I am talking about "profits", something that none of the the upcoming IPO debutantes have managed to achieve.

    • unfitted2545 30 minutes ago ago

      Mark Fisher in Capitalist Realism touches on this concept, where there's a constantly shifting opposition to the market that itself becomes engulfed in its own market, to be advertised.

      So for example all the productivity/digital detox channels and videos are themselves a consumer demand to be watched on YouTube, on phones. And now we have anti-AI products marking themselves higher for a feature that didn't previously exist. It's like the tree of capital gets split at every turn.

    • king_zee 39 minutes ago ago

      This is sad and dystopian, why don't companies instead make AI optional in their products?

      • d_silin 35 minutes ago ago

        Among IT giants, Apple is the only such option.

  • ChrisArchitect 26 minutes ago ago

    Related:

    DuckDuckGo search saw 28% more visits after Google said people love AI mode

    https://news.ycombinator.com/item?id=48296649

  • superkuh 39 minutes ago ago

    DDG would be a lot better if lite.duckduckgo.com didn't automatically block anyone who looks deeper than 200 search results as a bot and then force a JS only challenge on the lite page (that crashes old browsers). I think this false positive could be solved by DDG lite returning more than 10 results per page.

  • shevy-java 29 minutes ago ago

    So, Google killing off google search, is probably the number #1 reason for DuckDuckGo growing - that and how AI ruins everything now.

    Unfortunately, whenever I used DuckDuckGo, the search results were also crap - and the User Interface was crap too. For some reason these web-searches suck, from A to Z, starting at the UI, but more importantly showing search "results" that are really qualitatively not good or inclusive. We already HAD good results - Google search used to be usable, then Google killed it off deliberately. Some inspiration Google appears to have taken from youtube, where you can search for "xyz", and it shows you "abc" instead after a while, which is horrible but not totally horrible as you may just watch another video. But for exact text search, copying that was stupid. Google ruined its search engine deliberately over several years, hoping that people will never notice it. And now we should use this crap AI garbage "search"? That is a privatized web. I refuse to help transition to private actors controlling the www. For similar reasons I do not use AMP and recommend everyone to not fall for the trap Google puts at you.

    Either way, someone can hopefully tell the DuckDuckGo team to offer alternatives that do not suck in their search engine. (Qwant also sucks, by the way - they just copy/pasted Google's search UI; perhaps some people want it, I don't. I want oldschool search. Simple. Stay simple. Don't clutter the UI. Don't add garbage. Don't lie to the user. And so forth.)