China car giant BYD says it can thrive without US

(bbc.com)

13 points | by devonnull 4 hours ago ago

3 comments

  • FrankWilhoit 4 hours ago ago

    Soon enough there will be no market in America.

  • burnt-resistor 3 hours ago ago

    BYD would need to invest in a bunch of things to enter the US market:

    - Lobbyists and bribes to repeal the corrupt Elon Musk protectionism

    - PR and marketing to increase brand trust and awareness

    - Homologation (country-specific changes/features) to meet all 50 states and federal standards

    - Crash testing

    - Sales/fulfillment centers

    - Service centers*

    - Parts distribution network*

    * Maybe combined with previous item

    These would be a lot of expensive things to invest in without a giant, certain upside.