Threads edges out X in daily mobile users, new data shows

(techcrunch.com)

143 points | by toomanyrichies 9 hours ago ago

143 comments

  • pavlov 8 hours ago ago

    There's a tremendous anchoring bias around people's perceptions of Meta products. "I don't see anyone using [Product N] in my social circle, so it must be doomed."

    It's been like this for at least ten years. People keep claiming that Facebook has no users anymore and that Meta's numbers must be fake. Americans having no idea how important WhatsApp is elsewhere. Etc.

    When user bases are measured in billions, you simply can't extrapolate your own anecdotal experience to anything. Some Meta product/feature can be very popular among a hundred disparate groups like "Filipino diaspora" and "Spanish-speaking children" and "North European singles" (and who knows how many more), but your social network has no intersection with these hundreds of millions of people, so you'd never know.

    You can see many examples of this effect in these comments.

    • munk-a 8 hours ago ago

      In Europe it's common for businesses to use whatsapp for customer contact and not even be setup to receive phone calls. That despite how unfavorably meta as a whole is viewed. I'd in fact attribute X's steep decline to how much it has become a single message platform and pushed out those niche communities to other technologies.

      I still remember my own shock at learning how huge of a Brazilian user base Google+ had years after falling into obscurity in the english speaking world.

      • wanderingstan 8 hours ago ago

        Might you be mistaking Orkut for Google+? Orkut was the social network (owned by Google) that was hugely popular in Brazil.

        • nebula8804 5 hours ago ago

          And India too I think.

          I think you can even see your old Orkut data in a Google Takeout (I saw it a few years back)

          • qingcharles 3 hours ago ago

            This makes me wonder what my Orkut email address was. My Gmail was a beta test one from 2004, so that is post-Orkut.

      • kevin_thibedeau 7 hours ago ago

        Europe's infatuation with WhatsApp is bizarre. The EU is supposedly a bastion of privacy but goes all-in on a proprietary, siloed communication channel. Given their predilection for enforcing standards usage, you'd think there'd be a move for a federated SMS successor that works with IP clients to counter the risk of dependency on an American company with so much power.

        • chronid 7 hours ago ago

          Not bizarre at all. Many EU countries mobile users have "prepaid" SIMs. Whatsapp came at the perfect moment - mobile operators were starting to offer decently priced data plans but were also still very stingy with SMS (which was a bit of a cash cow for them, infra costs were very low) and essentially never added at the time advanced features (like MMS) to any prepaid plan ever. Many of these operators never really recovered from becoming dumb pipes.

          Now the network effects have set in and it's hard to remove "naturally" WhatsApp, combined with the rise of VoIP spam callers which operators are too happy to tolerate (like they tolerated things like premium ringtones and numbers until they were forced not to)

          • mullingitover 5 hours ago ago

            > VoIP spam callers which operators are too happy to tolerate

            The fact that this still hasn't been solved in the year 2026 makes me wish nothing but bankruptcy on the entire legacy POTS system. Burn it all to the ground.

          • shiroiuma an hour ago ago

            >Whatsapp came at the perfect moment - mobile operators were starting to offer decently priced data plans but were also still very stingy with SMS (which was a bit of a cash cow for them, infra costs were very low) and essentially never added at the time advanced features (like MMS) to any prepaid plan ever.

            Right, this explains the history of why Europeans (and others) don't use SMS any more and use chat apps, namely WhatsApp. But still, that was many years ago, and there are many other (and better) chat apps out there now. The EU has been agitating a lot against US tech dominance, but they seem stuck on WhatsApp from Meta; they should have been moving to something else a long time ago.

        • wongarsu 7 hours ago ago

          WhatsApp became popular long before Meta bought it in 2014. Signal and Telegram both came late to the scene, both around the time of the WhatsApp acquisition. Whatsapp was simply in the right place at the right time with little competition, and a combination of network effects and Meta mostly leaving it alone make it hard to get enough traction for anything else

          The US has more of an Apple-monoculture and apparently moved to unlimited SMS plans much earlier than Europe, so iMessage was able to fill the same niche

          • wanderingstan 5 hours ago ago

            And to give them credit: WhatsApp also had brilliant engineering that was able to scale with their popularity.

          • blitzar 6 hours ago ago

            Green bubble / blue bubble social and culture wars are not a thing in Europe.

            • shiroiuma an hour ago ago

              They're not a thing almost anywhere outside the US (and maybe Canada).

        • asmor 7 hours ago ago

          My pet theory is that it's just because don't have a critical mass of iOS users to make iMessage viable and still wanted features at least half a decade before RCS got to a usable state.

        • general1465 6 hours ago ago

          Not that bizarre when you are paying something like 5-10 cents per SMS (~2010), you will quickly find alternative solutions. WhatsApp was just there, communication for free. Then you Viber, Telegram and others.

          I had an iPhone and I was considering iMessage to be just fancy name for SMS, so I have avoided using it. Only years later I have found out that it was actually communication platform similar to WhatsApp, which can fallback on SMS.

        • surgical_fire 7 hours ago ago

          Whatsapp was just too convenient at a time no good alternatives existed, and when Smartphones were not ubiquitous.

          It was free while SMS was not, and it ran on basically every cellphone that existed, no matter how shitty it was.

          Network effects mean that replacing it is extremely hard. I tried getting people I know into Signal, Telegram, anything else. All those attempts were short lived.

          I can't see it changing without some actual external intervention (e.g.: Meta being barred from operating it in Europe, etc).

          The example was just mentioned as an extreme thing that would move this particular needle, not as something I think can oe will realistically happen.

        • hahahahhaah 7 hours ago ago

          That might be more likely now given recent events

      • preisschild 8 hours ago ago

        Its definitely not the norm though. I live in central europe and never had whatsapp. Sure some companies offer whatsapp support but they also take email.

        • ohyoutravel 7 hours ago ago

          This seems like the sort of anecdotal experience the post to which you’re responding is talking about haha

        • empiko 7 hours ago ago

          Yep, it is a thing in a handful of Western European countries.

    • baubino 6 hours ago ago

      Media outlets frequently cite Twitter posts which perhaps adds to the perception that its use is more widespread than other social media.

    • mathgeek 7 hours ago ago

      None of my Asian friends live in China or India, so clearly there’s no one living there.

    • mvdtnz 7 hours ago ago

      I work on a product with >200 million monthly active users and see this all the time. If you only read our product's subreddit you'd think we're a failing business with customers dropping like flies. Meanwhile in the real world we have an incredibly enthusiastic userbase that's growing at a clip.

      • anonymousiam 7 hours ago ago

        How many of your monthly active users are bots?

        • mvdtnz 6 hours ago ago

          Very few. It's not a social media app, news site, forum or anything that would benefit from scraping or posting. There's no public "feed" or anything like that. It's a tool.

    • nabbed 4 hours ago ago

      It reminds me of this: Every time Yahoo sneaks into the tech news, somebody posts a comment along the lines of:

      "TIL Yahoo still exists"

      or

      "What? There's still a Yahoo?".

      It's almost like there's a bot that adds these comments.

      Apparently, there is no overlap between Yahoo users and people into cool tech. (I am still a Yahoo email user, so I guess I don't like cool tech).

    • jmyeet 8 hours ago ago

      You're right. I don't think many HNers realize what a bubble HN is, within a bigger bubble of the SF tech scene.

      Your comment remind me of the ~15 year old hype around Q&A sites. You have VCs say things like "everyone I know uses Quora" and that helped hype it up. But for anyone a little removed, Quora was just Yahoo Answers 2.0. And still is. This was a couple of years after Stackoverflow came out.

      Remember the hype around location and Foursquare?

      Anyway, it is important to remember that if you're actively on HN, you're not a normie and you probably have a very skewed view of what normies do and use.

      Another example of what you're talking about (with essentialy isolated communities) was Orkut, which was hugely popular in Brazil and a couple of other places.

      • distances 7 hours ago ago

        > Remember the hype around location and Foursquare?

        There are dozens of us still doing regular check-ins with Swarm, the check-in app that Foursquare rebranded years ago. Maybe hundreds even! It's a good time to join, mayorships are easier to get than ever and there are no busybodies left pushing pointless app updates!

      • dylan604 7 hours ago ago

        > Anyway, it is important to remember that if you're actively on HN, you're not a normie and you probably have a very skewed view of what normies do and use.

        And what if you're on HN and don't use what other are using there? I don't use AI. I don't use social media. I don't use JS frameworks. I don't use Go or Rust. I bang out HTML/JS/CSS by hand in an editor that is not VSCode when I write UIs. I also don't use Docker. Am I even allowed here?!

      • Macha 3 hours ago ago

        Never mind foursquare, clubhouse had it beat even more as “product that absolutely captured HN power users (including VCs) and approximately no one else”.

        For a month or two at least, then even those groups got bored

    • voidfunc 8 hours ago ago

      > People keep claiming that Facebook has no users anymore and that Meta's numbers must be fake

      I only ever hear this stuff from people that don't use Facebook. It's a self-selecting crowd and they have their fingers in their ears and theirs eyes closed shut while yelling into the void trying to convince themselves everyone else is just like them. Except all that's out there is the same echo chamber of people that also are doing the exact same thing.

      • loeg 7 hours ago ago

        I hear this stuff from people who do use Facebook. They just don't consider their use "use." It's weirdly dissonant.

        • Barrin92 7 hours ago ago

          that's what happens with stuff that is so popular it becomes infrastructure. It's like the guy who goes "ew I haven't touched Java in ten years" while half the stuff he uses runs on it. WhatsApp in some countries is less of a ChatApp you use than a thing you live in.

          Like the psychology bit that Freud seems absurd because all that's left to us are his mistakes because the rest has been so thoroughly absorbed you don't even realize it

      • physicsguy 8 hours ago ago

        I found with FB if you’re in some community that uses it then that’s it, you either use it or miss out.

        For a long time my running group used it, and while it still does, the WhatsApp community is more used now. My (Catholic) church still uses Facebook for many announcements along with its own website.

        • 6LLvveMx2koXfwn 7 hours ago ago

          You're probably being downvoted as most here are conflating WhatsApp and FB as both are owned by Meta so you're distinction is moot in the context of this discussion.

      • notahacker 7 hours ago ago

        Nah, I'm getting the impression from having a Facebook login and it looking like the platform best representing Dead Internet Theory. That's compared with other Meta platforms I've invested a lot less time in trying to cultivate a social network on which friends actually still communicate on, so it's not like I'm part of some self-selecting group of hardline opponents.

        I can remember when my Facebook feed was full of travel and baby pictures (not to mention much earlier days when it was how you got invited to parties) Now when I log in, the feed is full of slop, with maybe one actual update from someone I last saw in high school 20 years ago. That's not just because they're filling the feed with slop for the sake of it. If I navigate to a friend's profile their most recent updates are probably their last three birthdays, each with generic greetings offered by 3-5 people presumably not close enough to have their phone number. My last few friend requests are all bots. I'm sure people still habitually click the app and scroll for a few moments, and also sure it might be different for communities in India or Brazil but yeah... it really isn't what it used to be for regular people who heavily used it for at least a decade and couldn't care less about privacy concerns or Zuck's politics. It's gone from social network to third rate clickbait feed which happens to be a default app on more phones than the better ones...

        As for Threads, there was something about the way they tried to entice signups with the world's dullest clickbait that just didn't induce me to see if anyone actually used it for stuff.

        • kalleboo 3 hours ago ago

          I still log into Facebook monthly to see updates from my parents/relatives, who still use it somewhat regularly. I can't remember the last time I saw a post from anyone I know personally under the age of 60, aside from the one guy who posts political rants every day.

          I hear a lot of people talk about Facebook Marketplace, but that's not a thing where I live, that probably pushes up the numbers a lot. When I do log in I sometimes check on some of the retro tech/homelabbing communities and they seem pretty popular with many posts a day, so there are definitely people there.

  • xvxvx 8 hours ago ago

    I wish someone at X would leak data on the current state of the user base. Clearly it’s filed with abandoned accounts and bots. Musk promised a purge of abandoned accounts when he first took over, and auctioning off usernames, but that went nowhere.

    Apparently X currently has 561 million active users. It does not feel like that at all. I see the same accounts over and over, many of whom complain about lack of impressions and payouts.

    Maybe they’re not being shadowbanned or ghosted. There’s just almost no real people using that site.

    • hnrodey 8 hours ago ago

      Vast majority on X are silent observers just scrolling, liking and bookmarking.

      • coredev_ 8 hours ago ago

        This is likely true, but that is also true for other platforms. Like Threads that OP shared.

    • lurk2 8 hours ago ago

      > I see the same accounts over and over, many of whom complain about lack of impressions and payouts.

      I followed a few accounts on Twitter and their interactions are all way down compared to a few years ago; this has been something of a trend on every network, though, so it might just be that the demographic that followed these accounts aged out of being high engagement users and there are other profiles that account for a greater proportion of overall engagement.

    • divan 8 hours ago ago

      > X currently has 561 million active users. It does not feel like that at all.

      Honest question: how does 561 million active users should feel?

    • raydev 2 hours ago ago

      > There’s just almost no real people using that site.

      It's funny that you're making the same fundamental mistake that Elon made when he tried to get out of buying Twitter.

    • numpad0 7 hours ago ago

      Apparently: the algorithmic timeline as it's implemented now has a daily pageview budget for each users. Once it's up, it's up, and the system hides the user from timelines. It doesn't matter if the user is followed by someone, or the user's tweets were retweeted. This applies to both Following and Recommended timelines, but so far not to Lists. This is breaking bunch of fundamental things about the system.

      There are tons of real people using that site, who I suspect to be the ones they're trying to get rid of, and also by far the least affected by this chemotherapy. It's always been that way.

    • dkarl 7 hours ago ago

      I'm not on Twitter, but I know a lot of the content I see comes indirectly from Twitter. For example, for soccer news, I follow a number of fans and journalists on BlueSky, but they follow journalists, agents, and official team and league accounts on Twitter, as well as players and players' wives and girlfriends on Instagram. As much as I'd love for them to die and won't touch them myself, it's clear that a lot of the information I get originates on X and Meta platforms.

    • SilverElfin 8 hours ago ago

      Yep I find it hard to believe that real users can tolerate X. It’s FILLED with racists and supremacist content and it is very hard to hide from it. Look at what happened to Vivek Ramaswamy - he had to shut down his account because replies were nearly 100% slurs. If you aren’t aligned with the far right, it’s unusable. The ones saying otherwise are the ones who aren’t targeted by all this because of their demographics, and often, they’re wealthy too. Think VCs and billionaires.

      • dmix 7 hours ago ago

        I've used Twitter since the first year it came out (almost 20yrs now) and it's always been filled with crazy politics. It's also always been a platform where you have to invest time to very carefully curate your feed otherwise you get garbage. You can 100% filter out politics and get high quality stuff that suits your interests. It's not like Tiktok where they'll do that job for you with an algorithm and push you into a comfortable bubble immediately. Twitters recommendation algorithms have never been good.

      • user34283 8 hours ago ago

        That's absolutely not the case with my "For you" feed.

        It's mostly photography and tech.

        Compare that to Reddit where my "Home" page is actually FILLED with left extremist political propaganda and an endless onslaught of posts about Trump across frontpage subreddits.

        • Marsymars 7 hours ago ago

          For me, the "For you" feed is basically the best-case scenario.

          I don't follow anyone and rarely use Twitter, so it doesn't have much signal on me, but a short scroll of my "For you" feed is pretty innocuous.

          If I venture into any comment section, it's absolute drek. Going to the feed for a few of my local news channels and clicking through a few of their posts from today, I'm treated to half the comments being stuff along the lines of the following:

          "Gee…an immigrant…no surprise"

          "Another 3rd world import"

          "Can’t predict the weather two days in advance but sure, global boiling for the summer. Got it."

          "Queue in the carbon tax. FmL wake up people, it is a scare tactics. Like acid rain, hole in the ozone, polar ice caps flooding the coasts, you NEED CO2 for vegetation to live, and for the vegetation to gove YOU oxygen. Enjoy the few weeks of heat we get."

          "She is a communist cow who supports terrorists"

        • SilverElfin 6 hours ago ago

          Look - I don’t disagree that Reddit has a strong leftward bias. But at the same time, despite my disagreement with many of those left positions, I have to acknowledge that Trump and the current MAGA movement are what truly extremist looks like, not typical Reddit content.

          To contrast X and Reddit, I’ve not seen content on Reddit that advocated for invading allies, passing illegal tariffs that as Americans, justifying accepting jumbo jets from other nations, shooting citizens in the streets, denaturalizing citizens of different ethnicities, or numerous other examples.

          Bias side, also consider that discussions about Trump on Reddit are just current events and not something unexpected, since that’s just today’s news.

          On the other hand, apart from extremist content, on X I also see extremist users. The replies on many topics and profiles are absolutely vile, and that’s what makes me think there must be a large number of bots. It’s an echo chamber because normal people can’t tolerate that type of toxicity, but it’s an echo chamber with massive reach apparently.

          • user34283 4 hours ago ago

            If we're going to the worst examples, let me say that on Reddit I have seen content openly glorifying terrorist groups, particularly in some Arabic subreddits.

            This sort of content is illegal in some EU jurisdictions and after I reported it, it took Reddit days to take it down, with no action on the subreddit's moderation who participated in it.

        • immibis 7 hours ago ago

          Can you provide some examples of what you think left extremism is?

          • user34283 7 hours ago ago

            I click /r/pics, and I see a photo of Black Panther protesters holding assault rifles, a pic of Musk and Trump at dinner with the title yapping about the Epstein files, multiple pics protesting ICE and literally labelling them both fascists and Nazis, a photo of Trump's Hollywood star being smeared with "pedophile", some high ranking border patrol officer labelled a "Nazi officer" for wearing a uniform coat, and so on.

            I think left extremism is a fair description here; it's at least far left.

            • only-one1701 7 hours ago ago

              You’re telling on yourself here my brother

            • ohyoutravel 7 hours ago ago

              This seems like a “left has a reality bias” thing? These are current, factual events. Maybe they’re not being shared in right wing spaces, but these things are really happening.

              • user34283 6 hours ago ago

                These are left extremist takes on current events.

                On social media, when I click "Pics", I'd expect photography.

                What we see there is political content that distinctly reminds of a publication from a local socialist youth chapter.

                • qingcharles 3 hours ago ago

                  Reddit subs sometimes don't match the content you'd expect from their name (some are very hard to decode for outsiders, e.g. femcelgrippysockjail, gangstalking etc). Perhaps pics was once just pretty landscape photography, but what happens with Reddit is that a sub will start to focus on one type of content that the hivemind wants and then the sub will fracture. You have to go find r/lovelylandscapes if that is what you want. It'll be there somewhere. You landed in the wrong sub.

            • subdude 3 hours ago ago

              Those all seem pretty reasonable given the current environment? Are Epstein and his associates not pedophiles? Are minorities not allowed to exercise the second amendment rights the right champions for themselves? Is it unfair to call someone cosplaying for a social media account that regularly posts repurposed Nazi slogans a Nazi?

          • cdelsolar 7 hours ago ago

            facts and pictures/videos of ICE brutalizing people in Minnesota.

    • reddalo 8 hours ago ago

      I also feel like nobody uses Twitter anymore, after Musk bought it. Now it's just random scammers and "tech bros".

      It doesn't surprise me at all, after reading "Character Limit: How Elon Musk Destroyed Twitter" by Kate Conger and Ryan Mac. Interesting behind the scenes of what happened to Twitter.

      • littlestymaar 8 hours ago ago

        It's a “community” thing. Some communities have vanished from Twitter almost entirely (like historians), some have massively increased their presence on bluesky but kept their Twitter presence (ex: the military OSINT crowd) and others didn't move at all (Machine learning people are all on Twitter and nowhere else).

        • big_toast 7 hours ago ago

          Machine learning is slowly happening on bluesky. It would just take one lab defecting. And maybe hosting some better feed algorithm technology.

          • Sammi 6 hours ago ago

            Lots of the best ai content is only on Bluesky now.

    • nailer 8 hours ago ago

      > Clearly it’s filed with abandoned accounts and bots. Musk promised a purge of abandoned accounts when he first took over, and auctioning off usernames, but that went nowhere.

      Fascinating my anecdotal experience is the opposite. I’ve also been using Twitter for the last 17 years and I’ve finally got the opportunity to purchase the dead username I want.

      • reddalo 8 hours ago ago

        >I’ve finally got the opportunity to purchase the dead username I want

        Good luck with that. You didn't really buy it, you're temporarily renting it from Musk. If you stop paying, you'll also lose your username.

        • nailer 8 hours ago ago

          Payment is one time, it doesn’t renew. They won’t sell it unless it’s inactive. It won’t be inactive.

          • HWR_14 7 hours ago ago

            For now. Although I doubt this would happen, they legally could write to you tomorrow demanding $100/mo because they want to.

            • pc86 7 hours ago ago

              Well any company could legally do that at any point so I'm not sure how this is any different.

              • HWR_14 an hour ago ago

                The difference is not the company so much as the conviction of the person I am responding to. Although X has snagged names they want for their own use away from users

  • terminalshort 8 hours ago ago

    For HN posts in the last week Twitter leads Threads 106-2. Not necessarily a representative sample her, but lopsided enough to make me very skeptical of the claim that Threads has more active users.

    • nemothekid 7 hours ago ago

      The subcommunity that would have tweets on HN has stayed on Twitter. There are entire separate subcommunities on Twitter that have just died in the past year.

      It's like saying you don't see any Instagram posts on HN, so Instagram must be tiny. Its more likely the subcommunities that post on Threads don't have overlap with HN.

    • asdff 8 hours ago ago

      This assumes this website is a representative sample of the population.

    • ewidar 8 hours ago ago

      That's not meaningful, it all depends on what content is shared on the respective platforms.

      • seizethecheese 8 hours ago ago

        Not meaningful in what sense? Sure you’re right, if you mean in the sense of relevancy for the general public. But this definitely is meaningful as it relates to X and Threads relevancy to HN

    • wolvoleo 8 hours ago ago

      I bet even fediverse posts rank higher than threads. Blue Sky definitely

    • graeme 8 hours ago ago

      Instagram has more users than Twitter, but generates no or few HN posts. Something can be used without generating any notable news or information.

      I've tried threads. Moderately engaging. Took nothing from it. Twitter has a HN like quality where there's a lot that's unimportant and occasionally you see something you'd see nowhere else.

      • terminalshort 8 hours ago ago

        Instagram is a fundamentally different type of media, whereas Threads is basically a Twitter clone.

        • pavo-etc 6 hours ago ago

          Its not about the format its about the audience

    • KaiserPro 7 hours ago ago

      This is going to sounds stupid, but threads isn't twitter, so its not going to have quite the same content.

      One of the more pleasing things about threads is that the "for you" page doesn't appear to push stuff that is rage bait _for you_, (what ever your bias is)

      There seems to be a weighting in favour of stuff that isn't angry. There is stuff, but it seems to ask for actual confirmation that you want to continue to see it.

      Its not all roses though, they are busy fucking up notifications like they did on facebook.

    • miohtama 7 hours ago ago

      We are the tech bros

    • moate 8 hours ago ago

      How many people posting Clash of Kings related content on HN, and what does that say about their user base?

      This is a weird metric to determine informational accuracy, as you're talking about a specific use case (reposting content on a 3rd-party platform), you're not accounting for user selection (is the average HN dude more likely to use X or Threads as their primary mico-blogging?) and it doesn't account for the fact that the entire FB/Threads/Instagram ecosystem feeds into itself (I'm never stumbling across X content that I want to engage with because that's now how I use the internet, but I'm constantly clicking something on IG that prompts me to give in and sign up for Threads)

      Anything X says at any point about itself is likely to make me very skeptical because I think it's a dogshit site run by a bald, nepotic loser capitalist, that says nothing about the quality of the reporting or how accurate it is though.

  • isx 8 hours ago ago

    > Instead, Threads’ boost in daily mobile usage may be driven by other factors, including cross-promotions from Meta’s larger social apps like Facebook and Instagram (where Threads is regularly advertised to existing users)

    This. I use Instagram and every time I scroll through the feed there's a stripe of Threads content, clearly algorithmically chosen to grab attention. The thing is, only the top part of every post is visible, and one needs to download / go to Threads to read the rest and the replies (many posts I've seen are specifically the kind where you're more interested in replies than the post itself).

    • another_twist 3 hours ago ago

      Yeah but nothing stopped Twitters CEO to stop doing Nazi salutes in pulic and do their freaking job. He and his mate Dorsey kicked out a guy interested in the job and replaced Twitter with this stupid shit. Either ways unless you follow some prominent academics, most of Twitter is VCs pretending to "get" AI. I was very active there and it seemed to me most content tended to be 1/N type posts with zero content.

    • neves 8 hours ago ago

      Are you claiming Zuckerberg is manipulating numbers? I'm speechless!

      • another_twist 3 hours ago ago

        There's no evidence of Meta actually fudging numbers in their history. Theres a huge lens applied to these numbers. Engagement is their bread and butter and what pays for everything else.

      • wongarsu 7 hours ago ago

        It's not manipulating numbers, it's abusing their market position to push another product. Or at least that's what we called it when Microsoft did these things in the 90s. Now it's just how business is done

  • kklisura 8 hours ago ago

    I've just recently deactivated my account from X/Twitter - I gave it a shot since Elon took it over. It has become a shadow of its former self. I haven't tried Threads yet, I think I'm just gonna pause on these social media for a while.

    • big_toast 8 hours ago ago

      The AI/tech ecosystem on twitter/x really generates a lot of interesting posts still. The discover algorithm is really good at surfacing adjacent content (sim clusters?).

      Bluesky occasionally gets a boost of posts but then dies off. This last week's transition has been more vibrant. Simonw, danabramov, natolambert post regularly. (If you're into to the tech things I think it's finally growing. Bluesky is still pretty nasty but blocklists + sentiment changes making it less toxic.)

      I think I'd like private likes and other features atproto doesn't currently allow that I think would improve algorithm signal. Currently too easy to pollute bluesky's discover with likes from too many topics.

      It doesn't have all the bad x features introduced since 2022 which is nice. Bluesky recreates the active conversation feel twitter has. Does threads, or does it feel like 'comments'?

      • TiredOfLife 11 minutes ago ago

        How Simonw can use that toxic place I can't understand. Either he has really thick skin or, more likely, is an actual robot (in a good sense).

    • nephihaha 8 hours ago ago

      "Shadow of its former self"

      Meh, I've seen it before and after. It used to have a lynch mob mentality, but now it doesn't show me the accounts I follow but other people's.

      • modeless 8 hours ago ago

        > it doesn't show me the accounts I follow but other peoples

        I don't understand this complaint. The "Following" tab is prominent at the top and gives you exactly what you are asking for. It even remembers which tab was selected.

        • nephihaha 8 hours ago ago

          My complaint is that it doesn't default to "following". It's caught me out a few times. I'm not much interested in curated whatever on social media.

      • biophysboy 7 hours ago ago

        > It used to have a lynch mob mentality

        Still does?

        • nephihaha 7 hours ago ago

          Not quite in the same way. The folk who did that kind of thing were anti-Musk so most of them left. I suppose there is a right wing group like that too but most of them were driven away earlier.

          • biophysboy 6 hours ago ago

            There has been a lot of lynch mobs on X surrounding more recent events (e.g. Charlie Kirk, Renee Good, etc).

    • anonymousiam 6 hours ago ago

      Funny, I did almost the opposite. I had an active Twitter account for years, but I decided to stop using it when Twitter banned the sitting president of the United States (shortly before he left office). I went back to it after Elon bought it.

  • mickelsen 31 minutes ago ago

    Deleted my previous comment, but as they say on X/Twitter right after a banger drops: “I am never deleting this app.”

  • Interesco 8 hours ago ago

    I've noticed (in people I follow) that many Instagram posts also get posted to threads at the same time (automatically?). I didn't see it in the article, but I wonder how many of these users are posting on Instagram primarily with threads as side effect.

    • moate 8 hours ago ago

      IG/Threads/FB are all a shared ecosystem with co-posting and such. X is an island apart. The network effect is absolutely in play.

  • reactordev 8 hours ago ago

    I’ll continue to use neither. All these social media platforms can die. Let’s bring back forums and moderation. I feel like current LLMs can do a good job of flagging content if you give it some rules.

    I miss the discussions on things like game dev, digital art, programming, math, etc that I used to get from forums that have since all moved to discord and has become a hollowed existence.

    Maybe this is just me getting old. Mastodon sounded like it could have been the next thing but the whole distributed nature makes it cumbersome. I’ll look into it again.

    I found that 2025 was the year for me to stop, decompress, research SOTA models and AI stuff, and disconnect from anything not providing in my life.

  • RayVR 7 hours ago ago

    Every time I open threads it’s mostly ChatGPT garbage from wannabe tech or finance influencers.

  • daedrdev 8 hours ago ago

    Apparently about half of Twitter are Japanese users, though many may be Chinese using Japan to access.

    • kalleboo 3 hours ago ago

      I really wish Musk had sold off the Japanese portion of Twitter to Yahoo/SoftBank for a huge cash injection, would have really been nice to have it segregated. I left when my 100% japanese hobby-tuned feed turned into force-injected Musk posts and US politics brainrot even though I avoided engaging with any of it.

    • andrekandre 2 hours ago ago

      that would jive anecdotally for me, where did you get that info btw?

  • drnick1 8 hours ago ago

    It's time to move (back) to self-hosted solutions. There is nothing worse than corporate platforms that can "moderate" users for one reason or another. Not so long ago, if you had to share something with the world, you hosted your own webpage.

    Another unfortunate trend is that laypeople using real names on "social media." It's fine if you are a politician or artist using this as an "official" comms account, but for ordinary people it's just asking for trouble.

    • piva00 8 hours ago ago

      This will only happen when people get extremely tired of these platforms, and some revolution in discoverability happens so people can found the content they are attracted to with as little friction as these platforms provide.

      There's no going back to what it was in the late 90s/early 2000s, the audience is different, the way the content is consumed is different, the content itself is very different. Blog networks where you follow through links are not going to be the future.

      > Not so long ago, if you had to share something with the world, you hosted your own webpage.

      This is long ago in Internet terms, it's been 15+ years it's not the case, it's unfortunately long in the past.

  • Geee 6 hours ago ago

    Meta uses dark patterns to inflate Threads DAU. If you install Threads, it starts sending notifications for suggested posts every day. It also sends notifications on Instagram, and when you click it, it opens a random post on Threads. I don't follow anyone on Threads.

  • amadeuswoo 9 hours ago ago

    It's worth noting Threads requires an Instagram account to sign up. That's like a 2B+ user funnel with constant in-app cross-promotion.

    Not diminishing the growth, but "daily active users" hitting parity with X is a different achievement when you have that kind of distribution baked in Meta

    • frizlab 8 hours ago ago

      I don’t know in the rest of the world, but in France it does not. It is possible to signup using a phone number. I did not signup because email is not supported.

      • progval 7 hours ago ago

        The EU considers Instagram a "Core Platform Service" (https://ec.europa.eu/commission/presscorner/detail/en/ip_23_...), which comes with a bunch of restrictions. Article 5 paragraph 2 of the DMA comes awfully close to what amadeuswoo is describing:

        > 2. The gatekeeper shall not do any of the following: [...]

        > (c) cross-use personal data from the relevant core platform service in other services provided separately by the gatekeeper, including other core platform services, and vice versa; and

        > (d) sign in end users to other services of the gatekeeper in order to combine personal data,

        so Meta may have decided it's not worth fighting it and removed the requirement for Instagram accounts for people connecting from the EU.

    • lurk2 8 hours ago ago

      Around a third of the people I used to follow on Instagram had it installed. None of them actively posted there, and I suspect if any of them engaged with it, they were engaging with it after seeing content from Threads that had been cross-promoted to Instagram.

  • mullingitover 8 hours ago ago

    I think it's just TikTok eating them alive[1] globally (let's face it, microblogging is simply inferior to short form video when it comes to creating stimulating content), along with the self-own of making themselves overtly The Right-Wing Site and alienating half of the US audience. Musk himself even said:

    > "For Twitter to deserve public trust, it must be politically neutral, which effectively means upsetting the far right and the far left equally?

    So clearly he knew he was making the site undeserving of public trust and reaping the rewards of that.

    Also, the site is leaning into creating content that's overtly immoral and downright felonious in many jurisdictions, and this is likely going to catch up with it this year. I would bet this current bad news for them is just the beginning.

    [1] https://www.statista.com/statistics/1294062/social-media-yea...

  • nemomarx 9 hours ago ago

    Threads seems to be growing, but I'm also interested in a graph of Twitter usership since the acquisition? The one year view here doesn't really show the full trend.

    > A year ago, X had twice as many daily active users in the U.S. as it does now

    also this just doesn't seem to be true, at least according to the graph. it looks like 150m to 125m?

    • lurk2 8 hours ago ago

      > it looks like 150m to 125m

      The graph shows a decline in Daily Active Users worldwide, not just in the US.

  • ohyoutravel 9 hours ago ago

    I was one of the first 100,000 to join threads, and that seemed to mean I needed to join within hours of access. Really enjoy it, haven’t logged in to twitter in several years.

  • kristopolous 8 hours ago ago

    Threads seems to be mostly children in the Spanish speaking world. It's not the same product

    Social media is once again stubbornly regional both in place and age

  • Mockapapella 5 hours ago ago

    I have a small-medium following on Threads in the AI/tech space (~7K) and regularly post there, and have started posting on Twitter a little more recently, so I feel like I can provide some extra insight that might be missing in this thread.

    The exposure to "what's what" in the tech space is clearly better on Twitter and it isn't even close. Nearly all tech news breaks on Twitter first, then flows downstream to Threads. For everything else it's kind of hard to say because I aggressively curate my social media feeds, so I don't get much content outside of my bubble.

    The tech information I tend to get on Threads is more personal updates on mutuals' projects and niche eureka moments they have. There's maybe a dozen of these that I regularly see and interact with and maybe a couple dozen more that pop up occasionally. But again, this is after aggressively curating my feed and maintaining it for ~3 years.

    I have a feeling that my efforts could have yielded better results on Twitter had I spent all that time posting and interacting there instead of Threads (or in addition to), hence me increasing my posting there.

  • oliyoung 7 hours ago ago

    The sooner this "communication as entertainment" era of humanity passes the better

    • dmix 7 hours ago ago

      People were listening to the radio a hundred years ago and it was filled with entertainment and politics, often mixed together. I doubt human tastes will change any time soon.

  • unboxingelf 9 hours ago ago

    Who cares. From one walled garden to the next. Renting identities on permissioned networks is so tiresome.

    • coredev_ 8 hours ago ago

      I care - I care that users are leaving a neo-nazi led platform. Problem might be that the new platform's leader also seems to support the current king, sorry, president.

    • Barrin92 8 hours ago ago

      Threads is not a walled garden though. It's got Activity Pub integration and you can follow Fediverse accounts already. I think the other way around it's still a work in progress.

      • viraptor 7 hours ago ago

        One day Facebook used open XMPP so you could chat across networks. It does not anymore. Why would we expect AP integration to survive?

        Also due to large amount of spam, many instances don't federate with Threads.

      • neves 7 hours ago ago

        Till you can't.

        Once they all had apis.

      • stonogo 7 hours ago ago

        It will remain a work in progress forever. There's no incentive to implement anything further.

    • free_bip 8 hours ago ago

      The irony on this post is palpable.

      • shermantanktop 8 hours ago ago

        It’s actually not, it’s not apparent what you mean at all. As a result this reads as a comment that doesn’t engage anyone except those who share your particular thoughts.

        Could you perhaps spell out what irony you are referring to?

      • viraptor 7 hours ago ago

        You're literally doing the "and yet you participate in society" bit...

  • krunger 8 hours ago ago

    Hahaha it's April 1st?

  • nephihaha 8 hours ago ago

    There are reports of a lot of bots on Threads. I don't know anyone who uses it but maybe I hang out with the wrong people.

    • kalleboo 2 hours ago ago

      I would bet the majority of Threads users are Instagram users who ended up clicking through on the clickbait teasers Meta places inside of Instagram. Approx nobody looks at themselves as "A member of the Threads community" they just end up there.

  • HNisCIS 8 hours ago ago

    I don't like this future where we're just trading users between a couple billionaires who all support the trump regime. I especially don't like that all social media is being consolidated to one company (Facebook/Meta) just like all of journalism is consolidating into one company. Bring back the anti trust.

    • reddalo 8 hours ago ago

      Luckily, we have alternatives: Bluesky, Mastodon. Even Lemmy is a great alternative to Reddit nowadays (I'd say, even better than Reddit). It has a bit of a Hacker News vibe, but on different subjects.

      • padjo 8 hours ago ago

        I’m on a lovely local mastodon instance with polite people who post interesting things. It feels like internet from a bygone age.

      • shermantanktop 8 hours ago ago

        We also have the alternative of logging out and disengaging with social media.

        Why search for the best version of a bad thing?

        Especially when entropy inevitably takes your investment in building a digital persona there and devalues it?

        • reddalo 7 hours ago ago

          So why are you here?

          • shermantanktop 7 hours ago ago

            I view my presence as mostly transactional here. I read posted content, I read comments, I sometimes comment and have exchanges like this. But aside from a little dopamine hit from getting a few upvotes, my emotional investment here is limited.

            I don’t have professional or personal connections here (though I know a few members irl) and this is not part of my permanent digital identity— I don’t have one of those, for a few reasons. Others do it differently, and I think the risk of HN going bad is low, so I understand the risk they are taking.

            This is a mall - a publically open space privately owned by others - not a true public square. It’s better than x, fb, etc. in part because the private ownership is mostly used for good (strong moderation) rather than for obvious bad.

      • browningstreet 8 hours ago ago

        I've weaned off Meta and X entirely, but not a single person I know IRL, including family, has. Standing on principle shows you how many people you know wouldn't even consider it.

      • ciberado 8 hours ago ago

        Can you please point me to some interesting Lemmy instances? I haven't been able to find anyone with strong activity by myself. Appreciated.

        • reddalo 7 hours ago ago

          You shouldn't look for interesting Lemmy instances; you can pretty much use any instance and subscribe to interesting _communities_ from there.

          If English is not your native tongue, I'd suggest you to find an instance in your language, so you can easily see all kinds of content if you filter by "Local".

          Some random active communities to follow:

          - https://lemmy.world/c/selfhosted

          - https://mander.xyz/c/science_memes

          - https://feddit.org/c/europe

          - https://lemmy.ca/c/pcgaming

        • AuthAuth 6 hours ago ago

          Depends how you define "strong activity". Its only 50k MAU so i'd say its punching far above its weight in terms on good content/users. The tech(selfhosting, linux, privacy) communities are pretty good, you make a post you will get answers and discussion.

  • r_lee 8 hours ago ago

    There's no way this is true lol

  • neves 8 hours ago ago

    Great! Let's change an evil billionaires platform for another evil billionaire platform.

    Bluesky is the only decent place (till it isn't).