Have you ever wondered why people switch products or applications or why they move from App A to App B even when App A seems to offer the same thing? In this article, I explore that question using cairns (stacked rocks) as a central metaphor and share what product teams can learn about the subtle forces that drive user movement.
Have you ever wondered why people switch products or applications or why they move from App A to App B even when App A seems to offer the same thing? In this article, I explore that question using cairns (stacked rocks) as a central metaphor and share what product teams can learn about the subtle forces that drive user movement.