> it’s as if a great library, say the Library of Congress, refused to tell where they got their books and how they got their books and who chose the books and whether all the books they had were in the catalogue and available or some were held back, kept secret.
I think "proprietary" is a better descriptor for Google Search's inner machinations, than "secret". The general concept of engineering a search crawler is well-trodden. Many companies have done it, there are open-source examples, and Google themselves have written blogs about their own.
It would probably be more apt to say, we know where the books came from and how they were acquired, we just don't necessarily know how the archive shelves in the basement are arranged and we don't know which employee is responsible for organizing them and we don't have the source code to the library's LMS. (All of which is true, by the way, for the LOC.) Proprietary, not secret.
For Google, back in 2010, word order didn't matter much outside of quotes. So if you asked God is silence, the "is" is discarded, and you get a join of a search for "God" and "silence", sorted by rank. That probably won't help.
Try it today, and see what Google's AI turns up. It's amusing. It's still not what LeGuin is looking for. Search for "god is the silence of the universe" in quotes, and while Google does find a Saramago reference, the AI reframes the concept in Christian terms.
Now try
"god is the silence of the universe" atheist
Now you'll get what LeGuin was looking for. The Christian analysis is turned off.
She says so eloquently what is such an obvious crime against consumers that we tolerate because we must. Modern serfdom is when “trust” turns to “must”.
In that context, what leads you call yourself and the rest of humanity primarily "consumers" in response to an essay? I think this has become uncomfortably (to me) normalized, and it begs the same question that Le Guin asks about whether we understand what we are doing when we are defining ourselves. A citizen and a person doesn't have to be defined as what they consume, do they?
A person doesn't have to be defined as a citizen either, even though membership in a community is as fundamental a part of being human as consuming goods is.
Have to? No, there are other options. But to twist this question a little bit - does a child that grows up in the United States have to speak English? They do not, technically. And in fact some small percentage don’t, but the vast, vast majority do. And not because they chose to, but because that is the overwhelming tendency of the environment they live in. I think much the same happens with consumerism.
> A citizen and a person doesn't have to be defined as what they consume, do they?
I find this is at the core of Stallman's criticism of the term "content". We speak of media "content", of "content authors", etc, as if movies, articles, books, etc were just that: content, ready to be commoditized, packaged and sold. And some of it is! But we've conditioned to think of everything as "content" to be "consumed", which is depressing.
Haven't read Stallman on it, but it's funny how vague & generic the term is, and how it requires the existence of a container. Content is simply "that which is contained." Seems to me it's a word you use when your primary interest is the container. Like you're the managing editor of a news website or the like. Metaphorically you have a mouth you need to fill with words, any words, or else people will stop paying attention. But I don't look at the world that way. I appreciate something good and call it whatever it is. The only time I use "content" is as an ironic and derisive synonym for cynical low-quality crap.
>But we've conditioned to think of everything as "content" to be "consumed", which is depressing.
Specialization pretty much requires it, and our adherence to capitalism demands it.
You specialize to get paid, and by getting paid you can pay others that specialize to create. And you're right, it's a depressing system, but it's no less depressing than what came before that.
I have started to read "The Dawn of Everything" by David Graeber and David Wengrow and while I cannot speak to most of the book, even in the first hundred or so of (ebook) pages, it challenges that frame of reference in a way that is clarifying, in the sense of being a palate cleanser, admitting different ways of thinking about these things.
> So the corporation can and will keep its secrets, even though what it is dealing in is information, even when its business is making knowledge accessible, open, free — the very opposite of keeping secrets.
Oh yeah, I had forgotten Google used to espouse that. Almost seems quaint now. Was it a ruse all along? Or an ideal later betrayed when they were seduced by the siren song of revenue? Or simply a double standard: making YOUR information freely available but OURS not so much?
Isn't it a mistake to think of Google as a library? Google is a commercial product. The equivalent of the Library of Congress would be something more like Wikipedia, or the Internet Archive, or Library Genesis.
I certainly think that we should be spending more resources as a civilization on storing and categorizing human knowledge in a more systematic and not-for-profit way. Expecting a for-profit corporation to do that is just a category error. I'm not saying this in an anti-capitalist sense; I'm in favor of for-profit corporations. For some reason people seem to have unrealistic expectations about them.
Search should be a public service, open and transparent, funded by tax revenue, and maintained for the public good. It is too important a service these days to leave it up to profiteers (who have repeatedly demonstrated they are not responsible or responsive stewards of the public good).
It appears to me that comrade LeGuin is being rather willfully ignorant here. The detailed implementation of the algorithm is not public, but the basic concept - download every webpage, index by keywords, rank by number of links - is well known and had been well known for some time even in 2010. LeGuin could have, well, googled it. But then she wouldn't have gotten an anti-capitalist essay out of her ignorance.
Why should that be a mistake though? We take it for granted these days that public figures and companies will never show a scrap of mercy or generosity, but it doesn't have to be this way.
While acknowledging the truth of what you're saying (the first sentence, anyway), the problem is going into a cynical, defeatist "that's the way things are". A kind of learned helplessness.
As someone who regularly looks up things I read "a while back," her experience is very common and insanely frustrating.
There always do exist magic combinations of words that you can put into google that will find the thing you're looking for. But the search space doesn't feel differentiable in a mathematical sense: you can't iteratively improve your terms because you either hit on a combo that works, or you get the same wrong results as you saw for your past 10 searches.
> it’s as if a great library, say the Library of Congress, refused to tell where they got their books and how they got their books and who chose the books and whether all the books they had were in the catalogue and available or some were held back, kept secret.
I think "proprietary" is a better descriptor for Google Search's inner machinations, than "secret". The general concept of engineering a search crawler is well-trodden. Many companies have done it, there are open-source examples, and Google themselves have written blogs about their own.
It would probably be more apt to say, we know where the books came from and how they were acquired, we just don't necessarily know how the archive shelves in the basement are arranged and we don't know which employee is responsible for organizing them and we don't have the source code to the library's LMS. (All of which is true, by the way, for the LOC.) Proprietary, not secret.
For Google, back in 2010, word order didn't matter much outside of quotes. So if you asked God is silence, the "is" is discarded, and you get a join of a search for "God" and "silence", sorted by rank. That probably won't help.
Try it today, and see what Google's AI turns up. It's amusing. It's still not what LeGuin is looking for. Search for "god is the silence of the universe" in quotes, and while Google does find a Saramago reference, the AI reframes the concept in Christian terms.
Now try
Now you'll get what LeGuin was looking for. The Christian analysis is turned off.She says so eloquently what is such an obvious crime against consumers that we tolerate because we must. Modern serfdom is when “trust” turns to “must”.
In that context, what leads you call yourself and the rest of humanity primarily "consumers" in response to an essay? I think this has become uncomfortably (to me) normalized, and it begs the same question that Le Guin asks about whether we understand what we are doing when we are defining ourselves. A citizen and a person doesn't have to be defined as what they consume, do they?
A person doesn't have to be defined as a citizen either, even though membership in a community is as fundamental a part of being human as consuming goods is.
Have to? No, there are other options. But to twist this question a little bit - does a child that grows up in the United States have to speak English? They do not, technically. And in fact some small percentage don’t, but the vast, vast majority do. And not because they chose to, but because that is the overwhelming tendency of the environment they live in. I think much the same happens with consumerism.
> A citizen and a person doesn't have to be defined as what they consume, do they?
I find this is at the core of Stallman's criticism of the term "content". We speak of media "content", of "content authors", etc, as if movies, articles, books, etc were just that: content, ready to be commoditized, packaged and sold. And some of it is! But we've conditioned to think of everything as "content" to be "consumed", which is depressing.
Haven't read Stallman on it, but it's funny how vague & generic the term is, and how it requires the existence of a container. Content is simply "that which is contained." Seems to me it's a word you use when your primary interest is the container. Like you're the managing editor of a news website or the like. Metaphorically you have a mouth you need to fill with words, any words, or else people will stop paying attention. But I don't look at the world that way. I appreciate something good and call it whatever it is. The only time I use "content" is as an ironic and derisive synonym for cynical low-quality crap.
>But we've conditioned to think of everything as "content" to be "consumed", which is depressing.
Specialization pretty much requires it, and our adherence to capitalism demands it.
You specialize to get paid, and by getting paid you can pay others that specialize to create. And you're right, it's a depressing system, but it's no less depressing than what came before that.
I have started to read "The Dawn of Everything" by David Graeber and David Wengrow and while I cannot speak to most of the book, even in the first hundred or so of (ebook) pages, it challenges that frame of reference in a way that is clarifying, in the sense of being a palate cleanser, admitting different ways of thinking about these things.
> So the corporation can and will keep its secrets, even though what it is dealing in is information, even when its business is making knowledge accessible, open, free — the very opposite of keeping secrets.
Oh yeah, I had forgotten Google used to espouse that. Almost seems quaint now. Was it a ruse all along? Or an ideal later betrayed when they were seduced by the siren song of revenue? Or simply a double standard: making YOUR information freely available but OURS not so much?
Isn't it a mistake to think of Google as a library? Google is a commercial product. The equivalent of the Library of Congress would be something more like Wikipedia, or the Internet Archive, or Library Genesis.
I certainly think that we should be spending more resources as a civilization on storing and categorizing human knowledge in a more systematic and not-for-profit way. Expecting a for-profit corporation to do that is just a category error. I'm not saying this in an anti-capitalist sense; I'm in favor of for-profit corporations. For some reason people seem to have unrealistic expectations about them.
Search should be a public service, open and transparent, funded by tax revenue, and maintained for the public good. It is too important a service these days to leave it up to profiteers (who have repeatedly demonstrated they are not responsible or responsive stewards of the public good).
It appears to me that comrade LeGuin is being rather willfully ignorant here. The detailed implementation of the algorithm is not public, but the basic concept - download every webpage, index by keywords, rank by number of links - is well known and had been well known for some time even in 2010. LeGuin could have, well, googled it. But then she wouldn't have gotten an anti-capitalist essay out of her ignorance.
The mistake is in expecting anything positive from a company, brand or celebrity. And then phrasing it as if it's a problem?
Why should that be a mistake though? We take it for granted these days that public figures and companies will never show a scrap of mercy or generosity, but it doesn't have to be this way.
While acknowledging the truth of what you're saying (the first sentence, anyway), the problem is going into a cynical, defeatist "that's the way things are". A kind of learned helplessness.
Brilliant quote!
google: god is silence saramago quote
seems to work ok
As someone who regularly looks up things I read "a while back," her experience is very common and insanely frustrating.
There always do exist magic combinations of words that you can put into google that will find the thing you're looking for. But the search space doesn't feel differentiable in a mathematical sense: you can't iteratively improve your terms because you either hit on a combo that works, or you get the same wrong results as you saw for your past 10 searches.
I suppose back in 2010 it gave different results. I think Ursula's point was how opaque it was...
Oh wow I missed that this was from 2010. Seems just as relevant as today.
i read about pagerank in first year computer science. but her point stands