Google Analytics works well, no pain point which will make me switch. That being said, the interface, hierarchy of properties and the messy transition from GA3 to GA4 left a lot to be desired.
What makes you assume that it broke? There are so many option for web analytics these days, I get the answers I need fairly readily, and don't have any real pain to report.
I had an issue trying to setup funnels or build custom queries on the events from the web.
I think that this question should go more towards the marketing teams that are using web analytics extensively l.
Google Analytics works well, no pain point which will make me switch. That being said, the interface, hierarchy of properties and the messy transition from GA3 to GA4 left a lot to be desired.
I wanted to know how many people were on my website right now... and the answer was right there in an box in front of the dashboard.
What makes you assume that it broke? There are so many option for web analytics these days, I get the answers I need fairly readily, and don't have any real pain to report.
I had an issue trying to setup funnels or build custom queries on the events from the web. I think that this question should go more towards the marketing teams that are using web analytics extensively l.