We don't need films that exist behind a walled garden that requires someone to have blown $3500 on novelty hardware to see them. That's not the direction that we want cinema to go in.
Everything new is initially very expensive. However nothing prevents people from taking these movies and downscaling them for the Quest 3 lenses so you can watch it on a cheaper hardware. Current 8k 180 or 360 content for the Quest is really bad quality. While the Quest displays are lower quality (and I think the Snapdragon is also more limited than the Vision), downscaled content should still be far better than the movies we have right now.
How would that technically work? A film editor clearly wants to edit their recordings in Premiere or Final Cut or perform color operations. You can't do that on DRM encrypted movies. This comment makes no sense as it implies that movies are recorded in one take and then the output is a DRM encrypted container that is submitted to Apple.
It said in the article that use of the camera is exclusively for Vision Pro content. It's going to be in their contract. The filmmaker themselves isn't going to go and release otherwise unless they want to get fucking sued into the ground.
The only way you're going to get this content served from Apple is with DRM. Where else are you going to get it from?
A pox on any filmmaker that chooses to use this.
We don't need films that exist behind a walled garden that requires someone to have blown $3500 on novelty hardware to see them. That's not the direction that we want cinema to go in.
Everything new is initially very expensive. However nothing prevents people from taking these movies and downscaling them for the Quest 3 lenses so you can watch it on a cheaper hardware. Current 8k 180 or 360 content for the Quest is really bad quality. While the Quest displays are lower quality (and I think the Snapdragon is also more limited than the Vision), downscaled content should still be far better than the movies we have right now.
You don't think Apple is going to protect their moat with DRM!?
How would that technically work? A film editor clearly wants to edit their recordings in Premiere or Final Cut or perform color operations. You can't do that on DRM encrypted movies. This comment makes no sense as it implies that movies are recorded in one take and then the output is a DRM encrypted container that is submitted to Apple.
It said in the article that use of the camera is exclusively for Vision Pro content. It's going to be in their contract. The filmmaker themselves isn't going to go and release otherwise unless they want to get fucking sued into the ground.
The only way you're going to get this content served from Apple is with DRM. Where else are you going to get it from?
Videre credere est.
We want new experiences, even if right now they are expensive.
I know more people that own a HoloLens 1 than a Vision Pro.
And all of them (in both camps) were Day 1 buyers and my social circle is deep into AR/VR experiences/games.
I don't know what that has to do with what I said.