Yes, we do need to be aware of it and deal with it. But part of that awareness is building resilience into your company's brand. As in, have a brand identity separate from a specific domain name. That may sound crazy when so many tech companies do/did tie their brand to their domain, but they are not the same thing.
I fully expect that an exception will be made to effectively treat it as a tech-related gTLD, which is how it has been used in practice all along anyway.
If ICANN really chooses to break every GitHub Pages, crates.io, gcr.io, quay.io, etc. URL just to blindly follow a policy, then they will have proven themselves an incompetent arbiter of the domain name system. This feels so unlikely that I'm not worried about it all.
> URL just to blindly follow a policy, then they will have proven themselves an incompetent arbiter of the domain name system.
Of course I can understand if someone finds the situation stupid. However, ICANN is clear with its rules and every entrepreneur has to take possible (political) uncertainties into account when choosing a .tld, which many have simply not done. You could also accuse them of "incompetence".
When choosing a domain for .de, I explicitly decided against a podcast bro tld like .io / .ai etc. because of these reasons.
I can not speak for anyone else just me personally. Had I owned any .io domains that were being used for email or websites I would start redirecting to any of my other domains and put an inline easy to read but attention getting banner at the top of the page that said something like, "Redirected from old domain to new domain be sure to bookmark" and I would link that to a news page explaining why I was taking that precaution and I would email my customers and communities with a short but sweet easy to read email explaining the same thing and would credit customers for their trouble so there is something in it for them.
If it turned out to be a nothing-burger then I would use that .io for a blog page related to the community or something else non business or revenue critical and have links back to the new domain. I would keep the commercial content on the .com, the community forums on .net and philanthropic type content on .org or .io. i.e. news about donations to funding a new no-kill animal shelter and such
Oh I know for sure. It takes some creativity or trading a golden leg and left brain hemisphere for one of the squatted 2 through 4 letter easy to remember and type when inebriated domains. For my hobby domains I mostly use .net and .org. If I started a business I would plan to spend some duckets on the .com variations.
Yes, we do need to be aware of it and deal with it. But part of that awareness is building resilience into your company's brand. As in, have a brand identity separate from a specific domain name. That may sound crazy when so many tech companies do/did tie their brand to their domain, but they are not the same thing.
[dupe] https://news.ycombinator.com/item?id=41729526 - which made the front page
I fully expect that an exception will be made to effectively treat it as a tech-related gTLD, which is how it has been used in practice all along anyway.
If ICANN really chooses to break every GitHub Pages, crates.io, gcr.io, quay.io, etc. URL just to blindly follow a policy, then they will have proven themselves an incompetent arbiter of the domain name system. This feels so unlikely that I'm not worried about it all.
> URL just to blindly follow a policy, then they will have proven themselves an incompetent arbiter of the domain name system.
Of course I can understand if someone finds the situation stupid. However, ICANN is clear with its rules and every entrepreneur has to take possible (political) uncertainties into account when choosing a .tld, which many have simply not done. You could also accuse them of "incompetence".
When choosing a domain for .de, I explicitly decided against a podcast bro tld like .io / .ai etc. because of these reasons.
Don’t worry, there’ll be a transition period for people to migrate to other domains.
Maybe that's fine for Microsoft/Github. Where are the bootstrapped startups supposed to go?
.info just two extra letters
I suspect that this isn't a big deal for those who don't hold .io domains.
... And don't use GitHub Pages, GitLab Pages, or otherwise rely on permanent URLs on domains in .io... Sure, but who are those?
I can not speak for anyone else just me personally. Had I owned any .io domains that were being used for email or websites I would start redirecting to any of my other domains and put an inline easy to read but attention getting banner at the top of the page that said something like, "Redirected from old domain to new domain be sure to bookmark" and I would link that to a news page explaining why I was taking that precaution and I would email my customers and communities with a short but sweet easy to read email explaining the same thing and would credit customers for their trouble so there is something in it for them.
If it turned out to be a nothing-burger then I would use that .io for a blog page related to the community or something else non business or revenue critical and have links back to the new domain. I would keep the commercial content on the .com, the community forums on .net and philanthropic type content on .org or .io. i.e. news about donations to funding a new no-kill animal shelter and such
Try buying a .com domain these days and let me know how that goes.
Oh I know for sure. It takes some creativity or trading a golden leg and left brain hemisphere for one of the squatted 2 through 4 letter easy to remember and type when inebriated domains. For my hobby domains I mostly use .net and .org. If I started a business I would plan to spend some duckets on the .com variations.
BFD - Big Fucking Deal
not that i agree, but obscure acronyms are a PITA