When Limor “Ladyada” Fried founded Adafruit a decade ago, she was just a bored college student. While creating small electronics during what she described as “deep procrastination” on her MIT thesis, Fried never envisioned the multimillion-dollar Brooklyn-based business she would soon lead.
Fried started posting blogs and videos about her creations, from a personal MP3 player to engineering her own synthesizer, and viewers asked for build-kits to recreate the projects. She started working in a small warehouse in Queens to help people realize their passion for engineering and electronics, but the business soon outgrew it. She named her business Adafruit, inspired by her online moniker “Ladyada” — an homage to computer science pioneer Ada Lovelace.
You may know her by her pen name Ladyada.
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When Limor “Ladyada” Fried founded Adafruit a decade ago, she was just a bored college student. While creating small electronics during what she described as “deep procrastination” on her MIT thesis, Fried never envisioned the multimillion-dollar Brooklyn-based business she would soon lead.
Fried started posting blogs and videos about her creations, from a personal MP3 player to engineering her own synthesizer, and viewers asked for build-kits to recreate the projects. She started working in a small warehouse in Queens to help people realize their passion for engineering and electronics, but the business soon outgrew it. She named her business Adafruit, inspired by her online moniker “Ladyada” — an homage to computer science pioneer Ada Lovelace.
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